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A Presentation By Gini Dietrich SPIN Sucks @ginidietrich

Social Brand Forum: Spin Sucks

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Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure.

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Page 1: Social Brand Forum: Spin Sucks

A Presentation By Gini Dietrich

SPINSucks

@ginidietrich

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SPINSUCKS

Bones Gini

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SPINSUCKS

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I’m not gonna do Hannah Montana - but I can give you an update on what she’s been

doing - she’s been murdered.”

“ ”

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PUBLIC RELATIONS CASE STUDY

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Sex sells, but only if you’re selling sex

”- Jef I. Richards

University of Texas

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WHISPER CAMPAIGNS

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SPINSUCKS

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ASTROTURFING

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Contact your Congressman about Medicare Advantage. There may be some interest in doing away

with the program.

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MEDIA MANIPULATION

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“Getting it right is expensive, getting it first is cheap”

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UNETHICAL BUSINESS

PRACTICES

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PAIDMEDIA

MEDIAEARNED

MEDIASHARED

MEDIAOWNED

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NO SPIN

MARKETING

(be real)

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About Gini

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About Gini

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About Gini

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Thank You!@ginidietrich