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I want to escape the limitations of my
daily routine life and enjoy the activity
of fantasizing about alternative
identities, lives, or positions
Her insight …
@KRISTOFDEWULF
CONSUMERS ARE
EMPOWERED
@KRISTOFDEWULF
BB: “These are the rules”
X: “I don’t follow the rules”
Y: “Let’s co-create the rules”
Z: “I create my rules”
IT IS HARD TO STAND OUT
CONSUMERS DO NOT KNOW MUCH
PERCEPTIONS ARE NOT STABLE
50/20 RULE
CONSUMERS ARE EMPOWERED
JUST LISTENING IS NOT ENOUGH
A BRAVE NEW WORLD
@KRISTOFDEWULF
@KRISTOFDEWULF
YOU ARE NOT YOUR CONSUMER
THINK LIKE A TRAVELER
WHY? WHY? WHY?
ZOOM OUT TO SEE MORE
SHOW EACH OTHER THE WAY
THE CONSUMER-ACTIVATED EMPLOYEE