SMART PEOPLE SMART CITY

EXECUTIVE SUMMARY

PRESENT SITUATION

What is our Goal ?

We give a platform for

common man to share

his/her technical knowledge ,

ideas & viewpoints to

municipal corporation & also

indulge in development of a

city & India , as a whole.

Course of Action• We provide latest information &

updates about developmental work

done in to-be-smart cities of India.

• We serve as a medium to convey

thoughts , innovative ideas &

knowledge to Municipality in

respective localities.

• We fulfill the willingness to work on

the site being constructed, contribute

towards development & earn bread

and butter.

SITUATION ANALYSIS

Who are our competitors ?

• All the smart city apps, basic feature of which is lodging complaints (only).• The major app named “Narendra Modi” which offers basic services similar to us, but ideas are conveyed only to the PM.

What is the major segment , we target ?

• Geographic segment• Segments such as demographic, psychographic & behavioral also come under the major segment. (Service to the country is the primary focus of countrymen.)

What is user’s take-away ?

The app gives you an area’s information, delivers your innovative thoughts to Municipality and helps design the country with your help.

Described in 3 phrases-• Of the people • For the people• By the people

We aim for this

spot

STRATEGY

Value Proposition POP POD• Daily news, info. & updates on developmental work.

• Features to share ideas, views & engage with a wide range of people.

• Initiatives & achievements of every government in the centre till date.

• Attractive incentives for outstanding ideas.

• Convenience

• Platform to share ideas, both technical & innovative, unlike complaint-generating apps.

• Strong inter-social communication starting from grass-roots to national level.

• 360 view & Google map enabled version to observe different places.

• Time-saving & quick decision making approach after approval of ideas by Municipality & then by govt. (Premium).

•Possible arrangement of equipments to support your ideas.

TACTICS

4 Ps of MarketingPRODUCT

Knowledge and value sharing app with quick decision-making approach involving the PM and Municipal corporation.

PRICE• BASIC FEATURES - Inside current city – Free of cost - Outside the city , Google map – 0.15 USD

• HISTORY of PLACES & COMMUNICATION with PM directly – 0.45 USD

• PURCHASE of PRODUCTS as suggested - 0.75 USD (fixed price)

PROMOTION PLACE• Publicity through Social Networking sites like Facebook , Linkedin. Broadcast of message through Whatsapp , Twitter.

• Attractive incentives like badges for the best ideas, Free coupons to regular users on use of premium features.

• Word-of-mouth promotion

• Available on playstores of Microsoft, Google & Apple

• Social service app available to all.

• Offerings according to convenience.

IMPLEMENTATION

Common man with a lot of thoughts, ideas and technical knowledge of

issues

Infographic unit collects all the ideas along with specified products (if

any)

Infographic unit sends the info. to management unit

The management unit outlines important

ideas, sends to sales force

Sales force through ads & mass media delivers

the ideas to Municipality

The Municipal corporation judges the ideas, finds the best of

them

Best of the ideas sent to the Govt.

for further approval

Municipality is assigned work and informed what & whose idea is it

Incentives granted, equipments and

people engaged in work

We are the CARRIER,You are the MESSAGE.We act financially, socially, mentally.But at the end,It’s YOU who has to ENGAGE !