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Current situation (Market situation)
Internet in Egypt
Country population
90 Million
22% Mobile internet
usage
114% Mobile
ownership
49% Internet usage
rates
41% Internet-Enabled mobile
penetration
Source: Insights MENA in partnership with Google, Telecommunications Regulatory Authority in UAE, The
American Chamber of Commerce in Egypt.
Online Attitudes in Egypt
28
29
30
31
32
33
34
35
Think a company thatadvertises online is
creative
Think online adsprovide useful
information
Think online ads oftenhighlight good deals
and promotions
Always pay attention toads when surfing the
internet
Think online ads are funto watch
Pe
rce
nta
ge
• 33% of internet users think that company that making online
advertising is creative.
• 31% of internet users think online ads provide useful information.
• 32% of internet users think that online ads have good deals and
promotions.
• 34% always pay attention to online ads when surfing the internet.
Source: Insights MENA in partnership with Google, Telecommunications Regulatory Authority in UAE, The
American Chamber of Commerce in Egypt.
Objectives
Sample of Social Media Report
Summary
• In this report we covered about 253K mentions and interactions,
which were divided to positive, negative, and neutral sentiment in
a different platforms [Facebook, twitter, Instagram, and News’
websites].
• Most of the overall buzz was on etc
• There were lots of mentions were about etc.
Overall analysis
28%
14%
58%
Sentiment analysis
Negative Positive Neutral
13%
48%
24%
15%
Platforms distribution
Blogs Facebook Twitter News
Top Topics
34544
16477
6013
2108
2146
4135
12881
22521
5757112026
4539
12301
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Negative Positive Neutral
The New Capital
19%
14%
13%
12%
11%
7%
7%
6%
6%5%
Top 10 Suggested names
More than 30K mentions were about etc
Voice of customers
People were scared
from:
28,41723%
3%
74%
Sentiment analysis
Negative Positive Neutral
The x will be
abroad
4,546The credibility of
519THE X will be
expensive.
Verbatim
- Screenshot of the most common feedback
Audience insights
Audience insights
Real-time for posting
Campaign Performance (Page Likes)
• Reach: The number of people your ad was shown to.
• Impression: The number of times your ad entered the screen.
• Frequency: The average number of times your ad was shown to each
person.
• Page Likes: The number of likes on your Page as a result of your ad.
• Page Engagement: The number of actions related to the Page and your
Page's posts as a result of your ad.
• Social Reach: The number of people your ad was shown to with social
information
Reach Impressions Frequency Page Likes Page Engagement Social Reach
Campaign Performance (Post Engagement)
• Reach: The number of people your ad was shown to.
• Impression: The number of times your ad entered the screen.
• Frequency: The average number of times your ad was shown to each
person.
• Post Engagement: The number of actions (ex: likes, comments, shares,
photo views, link clicks, video views).
• Social Impressions: This is the number of times your ad was viewed and
included social information.
• Social Reach: The number of people your ad was shown to with social
information
Reach Impressions Frequency Post Engagement Social Impressions Social Reach
Feedback Summary
• People are giving us an advice to etc .
Recommendations
• We should keep going on the X Y Z
• We should make the product’s price sustainable as much as we can
(Quality based product with attainable price)
• Integrate Always offline activities with the online
Thank You
