Slideshow
Max Rozenoerminimumviable.ioFebruary 2016
Blog
The true scarce commodity is increasingly
human attention.
– Satya Nadella, CEO of Microsoft
The average attention span of a human today is
8 seconds.
( 2013 study by Microsoft )
This is
4 seconds lessthan fifteen years ago.
Our ability to focus isdeteriorating
.
The amount of text we can read without
is getting smaller and smaller.
distraction
This means that the conventional writing we have learned in school, with its sophisticated sentence and narrative structure and long-
winded, aesthetically pleasing turns of phrase worthy of Shakespeare isd e a
d.
We can’t write like we used to,
because we can no longer focusfor long enough to read it.
concisely stated, bite-sized chunks of thought.
The narrative form of the near future will consist of
We’ve been digesting these chunkson our twitter and
facebook feeds.
What we humans crave
But something was missing.
are stories.
Stories have two important qualities
DevelopmentStructure.
and
that are lacking in the feeds:
plot development
As we read,
is that which keeps us interested,
narrative structure
and
is that which shows how the pieces fit together to produce
meaning.
a chain of bite-sized thoughts assembled into a narrative structure.
What we want is
How lucky that this already exists!It’s
called a Slidesh
ow.
The conventional blog is dead - long live
the...
Slideshow
Max Rozenoerminimumviable.ioFebruary 2016
Blog