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2. Inquiries Automated Qualified Leads New Business Development Accepted Leads Sales Generated Opportunity Sales Accepted Opportunity Sales Qualified Opportunity 3. Marketing Qualification Inbound New Business Development Qualified Appointments New Business Development Generated Appointments Won Business Outbound 4. Sales Qualification 5. Close 1. Your CRM database Target Accounts | Target Audience m e a s u r e c o n t r i b u t i o n m e a s u r e K P I & S L A $$$ ### Demand Waterfall

Sirius Decision - adjusted Demand Waterfall for Polderdijk Marketing

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Page 1: Sirius Decision - adjusted Demand Waterfall for Polderdijk Marketing

2. Inquiries

Automated Qualified Leads

New Business Development Accepted Leads

Sales Generated Opportunity

Sales Accepted Opportunity

Sales Qualified Opportunity

3. Marketing Qualification

Inbound

New Business Development Qualified Appointments

New Business Development Generated Appointments

Won Business

Outbound

4. Sales Qualification

5. Close

1. Your CRM databaseTarget Accounts | Target Audience

measure contribution

measure KPI

& SLA

$$$ ###

Demand Waterfall