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joseph-sobocan
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Branding & Experiential
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Silk Vodka February 2007 – Valentine’s Day National Program I created the concept for the Silk Rose chocolates by Chef William Poole of Wen Chocolates after
seeing him make a similar ganache on the Food Network. The resulting “Silk Vodka Silk Rose” was
so delicious it was implemented into all market activity including NY, Miami, Chicago, Boston, LA, SF,
Dallas, Austin, and New Jersey