SmallBiz Tiny-URL How-To

A Small Business Digital Marketing Presentation of

Vermont Small Business Marketing Associates

This is an example of a web page address.

http://www.vsbma.com

Web page addresses also are called URLs.

You can use URLs to drive visitorsfrom social media networksto content on your website.

YOU

Pick up a URL from your website by hovering cursor over a link.

See the URL for the link in the lower left corner of your browser.

While you hover cursor over link, Right click to Copy the URL (also called a Shortcut).

See the URL for the link in the lower left corner of your browser.

Go to Google’s URL Shortener at http://goo.gl, and paste your URL in

the form field. Click Shorten URL.

The shortened URL will appear to

the right with a preview of the

page to which it directs. Press

CTRL-C to copy.

Your long URL will appear in a list

to the left.

Notice that Google tracks the number of clicks for each URL.

Create a new short URL every timeyou share the same web page in a different social network.

This approach will allow you to track click-throughs for each network and learn where your content garners the most interest.

Visit VSBMA’s Small Business Digital Marketing How-To Center

at www.VSBMA.com for more social media Tips and Tricks.