Seven Atoms -LinkedIn Company Page Analytics

Find out what to look for when reviewing your

LinkedIn Company Page Analytics

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LinkedIn Company Page Analytics

What to Look At

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Savvy marketers include LinkedIn in their social

marketing strategy for good reason: As of

February 2015, the platform boasted 347 million

users in over 200 countries and attracted two

new members every second. But many

businesses aren’t sure how to measure the

effectiveness of their marketing efforts on this

important social channel. Fortunately, LinkedIn

has a powerful analytics tool that can help you

evaluate how well your Company page is

performing and identify ways to improve the

return on your campaign investment.

LinkedIn Company Page



LinkedIn’s company page analytics tool is broken down into three main

sections: Updates, Visitors, and Followers. Studying all three areas each month

provides insight into your lead generation, brand awareness, and engagement

efforts. Here are some tips on how to interpret your LinkedIn metrics and use

them to shape your LinkedIn content strategy.

LinkedIn Company Page



The LinkedIn “Followers” statistics give you three useful pieces of information:

The number of followers you have, how you got them (organic versus

acquired), and a detailed demographic breakdown of who your followers are.

While the overall number of followers is an important marker in determining

the breadth of your reach, it’s the demographic breakdown that tells you if

you’re reaching your target audience or not.

Determine Who Your Followers Are



The Demographics menu lets you sort your followers by variables including

seniority, company size, and industry, for example. Why does this matter?

Imagine your buyer persona is a C-level executive with decision-making

authority in a Fortune 500 company. Cross-referencing your followers to

identify the number who fit your target audience is a key indicator of the

success of your LinkedIn content strategy.

Conversely, if you discover a large number of followers who fall into a related

demographic, managers at small to midsize businesses, for example, you can

also execute a content strategy that engages this group in order to build brand

awareness.

Determine Who Your Followers Are



The “Visitors” section quantifies both the number of page views and the

number of unique visitors to your company page. As with the “Followers”

section, your visitors can be sorted by demographics to help you pinpoint the

audience your LinkedIn content strategy is attracting.

Find Out Who is Visiting Your LinkedIn Company Page



The “Visitors” section is useful for measuring awareness, but its real utility lies

in helping you understand what types of people were attracted to your site but

not converted to followers.

For instance, if you see a large number of visitors from the technology industry,

then adding tech-related content of interest to these professionals might drive

engagement and convert them to followers.

Find Out Who is Visiting Your LinkedIn Company Page



The “Updates” section of your LinkedIn analytics tool provides data about

impressions, interactions, clicks, and engagement for each individual update,

as well as a cumulative engagement score. Why is this important? It helps you

align your LinkedIn content strategy with your overall marketing goals. Looking

to build brand awareness? Check out the content that garners the highest

number of impressions and publish similar posts. Are you more focused on

conversions? Identify posts with high engagement and write similar content

Use the “Updates” Section to Plan Ahead



LinkedIn lets you focus on well-defined target audiences and the LinkedIn

company page analytics dashboard gives you the tools you need to measure

your effectiveness. Our LinkedIn Marketing Services help you maximize your

efforts and get the best ROI for your marketing campaigns.

Making the Most of LinkedIn


http://www.sevenatoms.com/linkedin-marketing-services/


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www.sevenatoms.com

If you need help with your LinkedIn Marketing, then

please contact us.

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