SEO Training Workshop Presentation

Consultant/Director – ThinkSearch

Account Director – Bloom Social Business

Search Specialist – Fortune Cookie

Operations & Account Director – No Pork Pies

Director of Strategy – Cubeworks

Director of Strategy & Communications – Fresh Egg

Social Media Analyst – iCrossing

Knowledge Manager – iCrossing

Account Director – Spannerworks

Web Designer - Spannerworks

Bar Manager – Browns Restaurant

Training: Econsultancy, Turner Media, Virgin Atlantic, Admiral, BAA, Lands End, Mars Drinks, Escape Studios

Clients: HBOS, GCAP, P&O, Sanctuary Spa, iwantoneofthose.com, Just Eat, Liberty of London

Knowledge Management:Social Intranet, workshop programs, lunch ‘n’ learn, PDP, Strategic planning Group

Other:Climbed & summitted Kilimanjaro, have a 7 yr old son and 1 yr old daughter

Interests:Social Media, Home Cinema, Gilles Peterson, Gardening

Find me online:Website: www.thinksearch.co.uk

My blog: www.aldissandmore.com My hobby site: www.loftsites.co.uk

On Twitter: www.twitter.com/timaldiss Linkedin: www.linkedin.com/in/timaldiss Facebook: www.facebook.com/timaldiss

http://www.thinksearch.co.uk/

http://www.aldissandmore.com/

http://www.loftsites.co.uk/

http://www.twitter.com/timaldiss

http://www.linkedin.com/in/timaldiss

http://www.facebook.com/timaldiss

Agenda

• Introduction to SEO and PPC • Keyword and Market

Research• Keyword Strategy • Content Matrix • Content creation • Content Optimisation • Creating Meta Data • Link Building • SEO performance

Monitoring

Introduction to SEO and PPC

Definitions

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from

search engines via "natural" ("organic" or "algorithmic") search results. Pay per click (PPC) is an advertising where

advertisers only pay when a user actually clicks on an advertisement to visit the

advertisers' website.

Wikipedia

http://en.wikipedia.org/wiki/Web_site

http://en.wikipedia.org/wiki/Search_engine

http://en.wikipedia.org/wiki/Search_engine_results_page

http://en.wikipedia.org/wiki/Internet_advertising

How Google shows it’s results

9

How Google lists your web pages for SEO:

How Google lists your web pages for Paid:

3

urlurlurl

urlurlurl

url

1 2Search spiders follow links Software compiles pages Pages stored in database

31 2User searches Algorithm manages auction Results rendered live


10



3

urlurlurl

urlurlurl

url


31 2User searches Algorithm manages auction Results rendered live


11



3

urlurlurl

urlurlurl

url


31 2User searches Algorithm manages auction Results rendered liveAd Rank = Maximum Cost Per Click bid x

Quality Score

Benefits of SEO• Unlimited Traffic • Targeted visitors• High converting referrals• Brand awareness• Web site exposure• Fixed limited costs

Benefits of PPC• Immediate Results • Highly targeted visitors• High converting clients• Brand awareness• Web site exposure• Virtually unlimited costs

Inside Google’s Algorithm

link

2012: 20 updates alone!Panda 3.8 — June 25, 2012Panda 3.7 — June 8, 2012May 39-Pack — June 7, 2012Penguin 1.1 — May 25, 2012Knowledge Graph — May 16, 2012April 52-Pack — May 4, 2012Panda 3.6 — April 27, 2012Penguin — April 24, 2012Panda 3.5 — April 19, 2012Parked Domain Bug — April 16, 2012March 50-Pack — April 3, 2012Panda 3.4 — March 23, 2012Search Quality Video — March 12, 2012Panda 3.3 — February 27, 2012February 40-Pack (2) — February 27, 2012Venice — February 27, 2012February 17-Pack — February 3, 2012Ads Above The Fold — January 19, 2012Panda 3.2 — January 18, 2012Search + Your World — January 10, 2012




Panda = contentPenguin = links

Behind the scenes at Google (these days)

link

The 2015 Algorithm

What is SEO made up of?

Optimised Titles

Optimised Descriptions

Optimised Linking

Optimised Content

580,000,000results for

“business knowledge”

• Web pages must be accessible to the search engine crawlers (spiders)• Web pages should include unique optimised titles and meta-data• Content should be optimised to support target keywords and keyword phrases• Offsite optimisation must be used to promote site

How do we increase your visibility?

What is natural search made up of

Page TitlesHeadings/sub headingsMeta DescriptionMeta KeywordsBody Content inc. bold textHyperlinksImage ‘alt text’

Editorial/advertorial contentSocial Media3rd Party links

On-site factors

Off-site factors

What is natural search made up of

Page TitlesHeadings/sub headingsMeta DescriptionMeta KeywordsBody Content inc. bold textHyperlinksImage ‘alt text’

Editorial/advertorial contentSocial Media3rd Party links

Informa.com - Investor Relations

bringing knowledge to life

Businesses, professionals and academics worldwide turn to Informa for unparalleled knowledge, up-to-the minute information and highly specialist skills and services

none

On-site factors

Off-site factors

Exercise – on page factors

Bold text Image alt tags Meta description

Hyperlinks Body copy Page title

Headings/sub headings Meta keywords

Exercise – on page factorssource code

(only seen by search

engines)

on page(seen by users

and search engines)

<title> Page Title

<meta keywords> Meta Keywords

<meta description> Meta Description

<h1> Heading

<body> Body copy

<h2> Sub heading

<b> Bold text

<a href=“link”> Hyperlink

<img alt=“describe”> Image alt text

1st

9th

6th

2nd

3rd

4th

8th

5th

7th

Natural Search best practices

Page Titles What is it?The Page Title, is the title of the web page that appears at the top of a browser window. The Page Title also appears prominently in search results. Why it’s important:Search engines weight the <title> tag heavily. To be effective, page titles must be unique to each page and must contain the most appropriate keywords in relation to the theme of the web page. Best Practice: Limit the page title to 70

characters. Include brand first and test in

association with targeted key phrases first

Copy should be written with users in mind (title copy appears in search results)

This is the main Call-To-Action in a SERP page

Title should display a compelling marketing message

Headings/Sub headingsWhat is it?The heading is the focus for the page for the eye as well as the search engine. The heading should include obvious descriptive words for the content of the page. If you can’t describe in brief all of the content of the page in the heading consider rewriting, possibly adding an additional page.Why it’s important:Keyword choice, frequency, placement and spacing are all attributes that search algorithms may include in their ranking calculations. Even minor content modifications can have a major impact on keyword rankings.

H1 H2Best Practice:

• Every page should have one H1 tag• Other headings should use H2 or

H3 tags• Don’t wrap heading tags around

links• Write copy geared towards users

and readability• Using relevant keywords and

phrases within the page will improve relevancy

• Do not repeat tags as this will dilute value of your main keywords

H3’s

Body ContentWhat is it?Body content includes the copy, images and

other assets that appear within the HTML <body> tags of a web page. This includes all content visible to a user in the browser window.

Why it’s important:Keyword choice, frequency, placement, and

spacing are all factors that impact on positional rankings. Even minor content modifications can have an impact. Good copy is as important to the effectiveness and credibility of your website as it is to search engines.

Best Practice:• Write copy geared towards users and

readability• Using relevant keywords and phrases

within the page will improve relevancy• Focus on no more than 3-4 keywords per

page• Break long paragraphs into shorter, more

concise informational blurbs• Avoid repeating keywords unnecessarily

(keyword stuffing)• Aim for 3-6% keyword density e.g. a page

of 100 words would have 3 to 6 mentions of a single word or key phrase

• Headings and links are included within this word count, but linking words or phrases optimises the destination page not the page where the link sits

• Use derivatives and definitions of terms e.g. carbon offset/green, car/motor

• 200 words is optimal

Hyperlinks What is it?Hyperlinks describe the content of the page that the link points to. Including the correct text in the hyperlink can benefit the visibility of the page that you are linking to.Why it’s important:Search engines weight hyperlnks. To be effective the link should not be a non-specific ‘click to read more’ but rather a phrase indicative of what the user should expect on the linked to page.Best Practice:• Not too many links between one

page and others• Write copy geared towards users

and readability• Use text descriptive of the page

linked to• Use contextual links to relevant

internal content• Using relevant keywords and

phrases within the page will improve relevancy of the linked to page

• Focus on one keyword• Keep the link concise• Example: “get an instant home

insurance quote”

Meta DescriptionsWhat is it?The Meta Description is an HTML tag used to describe a page to users and search engines.

Why it’s important:The Meta Description tag is evaluated by search engines to determine relevancy. Additionally, the Meta Description is commonly included in search engine results. Best Practice: Limit descriptions to 156

characters Include all targeted key

phrases Copy should be written with

users in mind (description copy appears in search results)

Create a unique meta description for every page

Should describe overall theme of the page and entice users to click-through

<meta name="description" content="Businesses, professionals and academics worldwide turn to Informa for unparalleled knowledge, up-to-the minute information and highly specialist skills and services" />

Image alt. text What is it?The ‘alternative text’ option that is used by screen reader software for the short sighted is also read by search engines. Image alt.text plays a big part in image search results.

Why it’s important:Adhere to the Disabilities and Discriminations Act (DDA) and is W3C recommended.Best Practice:

• Describe the banner by using keywords related to the page that the banner is placed on

• Use descriptive image names if possible

• Use captions around the image to aid relevancy

Processes

SEO Processes• SEO Audit• Technical consultancy• Search Term Research• Forecast• Page Allocation• Meta Data Inventory• Content Strategy• Site-wide Optimisation• Initial submissions• Link building• Reporting

SEO Auditing

• SEO Audit• Technical consultancy• Search Term Research• Forecast• Page Allocation• Meta Data Inventory• Content Strategy• Site-wide Optimisation• Initial submissions• Link building• Reporting

SEO Audit > ProcessPublic access:• Xenu Link Sleuth – broken links• Screaming Frog – titles and meta’s• SEO for Firefox SEO Book browser plug in• Google Chrome – SEO Site Tools & SEO for ChromePaid for public access:• SEO Moz Open Site Explorer – back link profile• Majestic SEO – back link profile• Distilled, Raven Tools, Linkdex, Etc, etcAccess-based:• Google Webmaster Tools – keywords, positions & links

• Pages indexed by your Sitemap– Pages indexed in Yahoo– Pages indexed in Bing– Pages crawled in Google

• Page load time (ms)• Robots.txt• Custom 404 page• Information architecture

– URL Structure– HTML sitemap– XML sitemap– Video Sitemap

• Duplicate content– Canonical Linking– Deleting old pages– 301 redirect

• 302 Redirects• IP location – DNS server

– GEO location– Shared server

•Page layout• Main Navigation• Footer links• Main Menu layout• Redundant links• Outbound links

•Image Optimisation• Alt Tags• Text in Images

•General house keeping• Frames• Content inside unreadable web applications

•Multiple Domains• Sub Domains• International Domains• SEO Domains• Old Domains

• Duplicate Content?• Cross linking?

•Check source code for:• W3C compliance• heavy amounts of code• Multiple H1 tags or lack of H1’s

•Install Webmaster tools for; Google, Yahoo, Alexa and Bing.

SEO Audit > Technical Optimisation

RedirectsFactor:Redirection facilitates movement of a visitor from one page or website to another. Redirects are often used in conjunction with domain name changes, moving or removing content, introducing new content, or directing users based on profiling. Redirects can happen at the web server (301, 302 Redirects) or at the page-level (Meta-Refresh)

Implications:The nature of a redirect communicates important information to a search engine. 302 redirects also indicate to the search engines that the content is temporary and will be changed in the near future. Popularity attained by the previous site or page may not be passed on to the new site.

Best practice/Action required:Server-side redirects are recommended in nearly all cases. 301 Permanent Redirects should be used when the change is long-term or permanent, which allows pagerank and link popularity to transfer.

Alternative practices:NA

Javascript NavigationFactor:Navigational elements are executed using Javascript technology.

Implications:Search engine spiders are unable to follow Javascript navigation and are therefore unable to find pages accessible only through Javascript. Additionally, human visitors without Javascript-enabled browsers will not be able to navigate the site

Best Practices/Action Required:Use CSS or HTML based navigation.

Alternative practices:Supplement Javascript navigation with on-page HTML-based navigation located in the page footer.Include a HTML link to a sitemap with static links to key pages within the website.

Navigation is removed with Javascript disabled.

Websites in Flash Factor:Valuable website content is implemented using Flash technology. For reference, see plugintomarriott.com

Implications:Search engine spiders cannot read content or follow links implemented in Flash.

Best Practices/Action Required:- Implement a static HTML, low-bandwidth version of the website that mirrors the content within your Flash files

- Implement user-agent detection to deliver the HTML site to spiders and the Flash version to human visitors.

Alternative Practices:Break up the Flash movies into smaller components and lay the SWF files into optimized, linked HTML pages with unique URL’sDisclaimer: Google is able to index flash sites. HTML content is still a preferred method of crawlable content for any bot. Please see iCrossing’s POV on Flash crawlability (http://greatfinds.icrossing.com/?p=374).

Content Produced in AJAXFactor:AJAX, or Asynchronous JavaScript and XML, is a web development technique used to load content from a server without changing pages. AJAX relies heavily on JavaScript to display and swap content.

Implications:Search engine spiders generally cannot read AJAX content.

Best Practices/Action Required:Use AJAX selectively, primarily for supplemental content associated with low search volumes.

Alternative Practices:Create a static, spider friendly version of your site that includes content from within your Javascript

Robots.txt Files Factor:

A robots.txt file is a human configured file that resides in the web server’s root directory and contains directional information for search engine spiders.Implications:

Many search engines, including Google, will refer to the robots.txt file to understand which directories or files to exclude from crawling.Best Practices/Action Required:

All web servers should include a robots.txt file configured to exclude non-relevant folders and files, such as support files, CSS files, sensitive information. Validate each robots.txt file using analysis tool available in Google Sitemaps, or contact iCrossing for assistance.Alternative Practices:

NA

Insert client or domain specific

example

CloakingFactor:Presenting one version of web content to human users and a different version to search engines is known as cloaking. This process commonly occurs through IP detection or user-agent detection.

Implications:Search engines are continually improving their ability to identify cloaking and often harshly penalize offenders, including banning the domain from their index.

Best Practices/Action Required:Cloaking is a practice that should never be used.

Alternative Practices:NA

URL Structure (session IDs)Factor:

A web server assigns a unique session ID variable within the URL for each visit for tracking purposes.Implications:

Search engine spiders revisiting a URL will be assigned a different session ID each visit, which will result in each visit to a page appearing as a unique URL and causing indexing inconsistencies, and possibly duplicate content penalties.Best practice/Action required:

Implement user-agent detection to remove the session ID’s for search engine visits.

Alternative Practices:

NA


example

URL Structure (folder structure)Factor:

Valuable content associated with highly competitive keywords is organized many folders deep within a web site.Implications:

Search engines generally associate the importance (read: relevancy) of content based on its placement within a site hierarchy, so that less importance/relevancy is associated with content deep within a folder structure. Best practice/Action required:

Web sites should be as flat as possible, with content relating to highly competitive keywords implemented on pages high on the hierarchy.Alternative Practices:

Implement a URL rewrite on the server to flatten the folder structure to visitors and search engines.

URL Structure (name value pairs)Factor:Name-value pairs are used within URL’s to provide information necessary to produce dynamic content. Name-value pairs generally follow the “?” symbol in the URL.

Implications:The primary challenge with name-value pairs is that they create lengthy URL’s and therefore risk scrutiny by search engines. Additionally, name-value pairs often do not contain valuable keywords, thereby reducing relevancy.

Best practice/Action required:Rewrite dynamic URLs on the server with mod_rewrite or similar program. This will shorten and simplify the URL and allow valuable keywords to be used in the URL.

Alternative practices:Use valuable keywords in the name-value pairs whenever possible and keep the quantity of pairs to no more than three.

http://www2.victoriassecret.com/commerce/application/prodDisplay/?

namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnb

r=8U-220418&page=1&cgname=OSSHUDSSZZ

Z&rfnbr=4782

Canonicalization IssuesFactor:

Canonicalization is the process of picking the best URL when there are several choices, usually referring to the homepage of a website.Implications:

Search Engines may not pick the client-preferred URL, rather the one they determine to be most relevant.Best practice/Action required:

There are a few ways to ensure that the proper URL is indexed: Consistent linking:

• When linking to www.bankofamerica.com on other pages within the site, always use this method

• When requesting links from other sites, always point to www.domain.com if using this method from the example above

Use 301 Permanent redirects on the web server

• Redirect the non-www homepage to the www version of the homepage

Alternative practices:

NA


example

Viewed as the same by most search engines:

http://www.bankofamerica.com http://www.bankofamerica.com/index.cfm

Duplicate ContentFactor:

Duplicate content exists when two or more pages within a website, or on different domains, share identical content. Different domain names do not create distinct content. Implications:

Major search engines consider duplicate content to be spam and are continually improving their spam filtering process to penalize and remove offenders.Best practice/Action required:

Avoid duplicate content issues by using unique copy and other content on each page of a website, to include streamlining the content management system to associate the correct content with the intended domain.Alternative practices:

NA


example

Internal Link OptimizationFactor:

Internal linking between pages within a web site, such as navigational elements or a site map, plays an important role in how search engines perceive the relevancy and theme of both web pages. Implications: Proper intra-site linking will help facilitate effective spidering, in addition to increasing relevancy of pages and keywords used in the anchor text.Best practice/Action required: Use static, crawlable text links Optimized anchor text should be used Keep the number of links on a sitemap to less than 100 Sitemaps should be linked directly from homepage and other major pages throughout the web site Use only core, 200-level URLs.Alternative practices:

Refrain from using images, Flash, or non-static text when possible for linking

Splash Pages Factor:A splash page can consist of either a large graphic image or a Flash animation and serves as the primary user entry point to a website by using the root domain name as its URL.

Implications:Generally, splash pages replace the true home page in a search engine index and are detrimental to SEO practices. Splash page can also prevent spiders from accessing the inner pages of the site, resulting in inner pages not getting indexed and ranked. Additionally, the temporary nature of splash pages creates a challenge for linking and relevancy purposes.

Best Practices/Action required:Do not use splash pages.

Alternative practices:For promotional or attention-getting content, use a popup window on the home page or unique pages prominently linked from the home page.

Home Page: www.saturn.com/saturn/Saturnindex.jsp

Document AccessibilityFactor: Pages or content that is moved, removed, or changed can result in errors, such as a 404 Page Not Found.

Implications:Missing content and broken links signal to search engines that the website is not properly maintained. The effect is reduced rankings and also user frustration when bad links are followed

Best practice/Action required: - Repair all broken links as soon as possible - Use 301 Permanent redirects to direct users and search engine spiders to the new location, as applicable - Implement custom 404 page on the website with helpful navigation for users. - Keep 301 redirects in place for 60-90 days before removing from the site

Alternative practices: n/a

Excessive On-page ScriptingFactor:Search engine spiders index a limited amount of web page code, approximately 100K, when crawling or spidering a web page.

Implications:Excessive use of on-page scripting or CSS, especially at the top of a web page, limits the amount of content search engines will see.

Best Practices/Action Required:Place any Javascript code and CSS that is longer than three lines into an external .js or .css file. Use an external file increases flexibility of code and easy way to update for maintenance.

Alternative practices:Move on-page scripting to the bottom of the page.

SEO Moz Introduction to SEO

link


Search Term Research

Domain Level Keyword Usage

Search Term Research > 5 Essential Questions

• What are your root keywords?• What are people actually searching

for?• What is the size of your search

market?• How competitive is each keyword?• What is the potential ROI for each

keyword?

Search Term Research > Process1. Open the Search Term Research Template file and save a client version

2. Conduct a Google keyword tool site scrape3. Review site for current tags and copy for initial search term list4. Add in Google Webmaster Tools data5. Conduct competitor research based on list from client6. Conduct desk research on core products to expand list7. Add in best performing search terms from analytics (traffic & conversions)8. Discard terms that are ranking well but not converting9. Add in any suggested search terms from the client10. Add in best performing search terms from PPC data11. Conduct a synonym search using thesaurus.com12. Add in related search term results from a Google search13. Use Google Insights to add in high breakout and rising terms (UK, last 2 years... see link). Export CSV and paste line charts in to main report for each search term14. Run list through the Google keyword tool using UK exact match to expand the list, retrieve CSV, keep search volume and competition data15. Use Google Traffic Estimator if you need to to generate figures for the whole list as you can paste in more than 100 terms and it still gives you seasonality data.16. Run a ranking report in Trackpal to check current visibility17. Compile all data into spreadsheet and look for terms that meet the following criteria:

1. Have high traffic volume but aren't overly competitive2. Have visibility but could rank higher3. Are delivering traffic or conversions but could rank higher4. Are not already ranking highly and are delivering no conversions

Forecasting


What is Forecasting?• Predicting the anticipated additional

revenue from Search Engine OptimisationHow?• By applying logic and experience to the current competitive

landscape to determine where positional improvements will take us onto page one

• Apply accepted industry click through rates• Apply typical on-site conversion rates• Apply typical conversion value or profit

Forecasting – how?

Forecasting – how?

Forecasting – Click Through Rates

Forecasting – Click Through Rates


Page Allocation

What is Page Allocation?• It’s a form of Gap Analysis• It targets search terms to their logical

destination/desired ranking page• It identifies requirements for additional pages• It pairs down search terms• It benchmarks which pages are currently

ranking and identifies those that should rank

Page Allocation


Meta Data Inventory

What is Meta Data Inventory?

• A list of optimised page titles and meta descriptions by page for easy implementation via the website Content Management System

Meta Data Inventory

Meta Data Inventory


Content Strategy

What is Content Strategy?• A written plan for winning at SEO by

deploying great contentIncludes: • Rationale• Competitor review• Formats• Distribution• Scheduling

What is Content Strategy?• A written plan for winning at SEO by

deploying great contentIncludes: • Rationale• Competitor review• Formats• Distribution• Scheduling

Exercise

Exercise - build your own pageSet up your own page

based on these keywords:- ‘holidays’

- ‘villa holidays’- ‘villa holidays in Tuscany’

Your page in it’s hierarchical contextPage Rank

Page Rank

Theme

Theme

What is a Content Brief?• A clear instructional document for copy writers.

• Contains:

– General SEO content writing guidelines

– Instructions for writing new pages for the site

– Instructions for writing extra content for existing pages

– Detailed ideas of content and page sturcture


Site-wide Optimisation

What is a Technical Brief?

• A clear instructional document for the technical team.

• Contains:

– Detailed instructions for fixing or adding elements to the website required for search engines to easily crawl the site.

Optimisation Guidelines


Initial submissions

Are directories worthwhile?• Review current back link profile• Review competitor back link profile• Study latest guides (published by resources like SEOMoz)• Look for verticals• Assess cost vs impact against other tactics


Link Building

What is Link building• Web site and web page popularity• Quality relevant websites• Relevant anchor text

Domain Level Link Authority Features — Correlated Data

Page Level Link Authority

Safe link building techniques• Partner links and client links

• Reputable Directories – DMOZ, Yahoo, AOL, Etc.

• Social Bookmarking and Social network tags• Local directories, Classified ads, Craigslist,

Gumtree, Etc.• Affiliate programs• Yahoo answers/Quora/other Q&A sites• Wikipedia• LinkedIn• Leave reviews on review sites• Create an authority blog

Safe link building techniques

Techniques to avoid• Building links too fast• Linking to banned or untrustworthy websites• Link exchanges• Using the wrong anchor text in links• Article Spinning• Using “Independent back link networks”• Site scraping and content repackaging• Phishing• Forum Spam• Blog Spam

Social Media• Focus on creating content that gets shared• Don’t waste your time building social media profiles

if it’s not a great fit• If you do do it keep it fun, but don’t do marketing

here• Making it as easy to share content as possible is key• Audit your content and see what gets shared most

and when


Reporting

5 Things Website Owners would love to know

• Is it working?• Is SEO really making a difference?• How many sales are we getting?• How much traffic are we getting?• Where are we ranked per keyword?

That’s all folks……over to you!

Make it HappenSEO Reporting doesn’t happen by accident.

1. Choose your keywords2. Set your targets3. Keep going until you succeed.4. Then make your listings BETTER.

What have we learned?1. Nail those on-page factors at template level to force best practice...What were they?2. Google’s algo is heavily link based so spend a proportionate amount of time here... What %?3. Focus on a mix of keywords (+ve & -ve), creative, and budget to make PPC work and provide data for SEO strategy

4. Research keywords with a pinch of salt but fine tune based on analytics

5. Optimise content but write for the user first – don’t over optimise6. Meta descriptions are important but aren’t a ranking factor7. Resolving technical issues is a big part of the battle8. Benchmark your keyword rankings and focus on improving them 9. Monitor analytics to make sure your assumptions are correct

Tim AldissConsultant/[email protected]

www.thinksearch.co.uk

Thank you

Marketing

SEO Training Workshop Presentation