Have you thought about the difference between

online and offline marketing

Online Marketing: Whats your Strategy?

Marketing Offline

Offline we take the brand and business to the client

Its all about ‘Brand Awareness’ and making sure your client… the client feels “I need this to be a better person”.

•What is it we do?•Who is the target market?

•How do we target?

•When is the right time to market?

•What is our sales message?

We would be right to think this…however

Marketing

Its Business to Client …isn't it?Online Changes the Rules of

Marketing

You are Now MarketingClient to Business!

Online MarketingOnline We Take the Website

to the Client“If someone is typing a search into google, they

already know what they want”…we have to figure out the questions they are asking to give them

the answers we want.•What is the question (search)?•Create as many answers as possible•Does our website answer these questions?

•Understand that your sales pitch is based on the questions typed into the search engine

Don’t Panic!

People are still people…

“I Buy……

Therefore I Am Equal”

People are still buying!!

The rules of engagement have changed a little.

Have you had a site built….but your still not getting the visitor levels you expected.

Now think about the questions and think about your key phrases long tail phrases and buying phrases.

Understand the question in advance and you can provide the answer in advance.

If someone is typing a search into a tablet, PC or Mobile Device….they have already made a buying decision.

Your Website is all about creating answers, pages of answers to the questions users are asking.

Online marketing is all about knowing what the question is so you can provide the answer.

Understand your client!

Right!...you have a product…

Now do some keyword research.

Keywords are the Key Phrases, Long Tail Phrases or Buying Phrases people are typing into Google as we speak.

Confused…don’t be. These are the same questions we were talking about earlier.

Key Phrases are Questions…..Got It?

So What Next!

Take these questions/ key phrases/buying phrases/ long tail phrases and build your website around them. You build from the question up.

Visitors love pictures Google loves text

Don’t build a website to sell tennis balls and go on to tell the client all about how wonderful you and your team are. Tell the client how wonderful the tennis ball is.

Your site should include:

Delivery locationsShop locationsQuantity for purchase Colour variationsMaterials usedBrands stocked

Take the above bullets and turn them into questions. These will be your Key Phrases/ Buying Phrases and Long tail Phrases. So think about how visitors will type it into Google!

I now understand what the question is

now where do put it?.250 plus word paragraph rich in Key Phrases/ Buying Phrases/ Long Tail Phrases on each page of your site including homepage

H Tags

Meta Tags

Label pictures

Blogs/ News/ Articles

Social Media Platforms

Finally remember N) duplicate text, all original source

Now back up all the hard work with SEO and review your google analytics. You will

be amazed with the results.

Its called Increased Visibility!

Now YOUR site will be answering

the questions being typed into google…Great