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Introduction to SEO
Presented by:
Community Manager
Victoria Blute
About This Webinar
● How Search Engines Work● Search Engine History● Why Do SEO? ● Google-Friendly Websites● SEO Myths● Avoiding Blackhat SEO
What I’ll cover:
Before we get started...
● SEO isn’t rocket science.
● Above all: high-quality content.
How Search Engines Work
Three steps:
● Crawling ● Indexing● Retrieval
Search Engine History
•Early search engines
•Problems with this method
•Blackhat SEO
Search Engine History
● Introduction of Google’s Panda & Penguin
● Search engines today
Why Search Engine Optimization?
● An argument against SEO
● Considering the limitations
● Here’s what Google “sees.”
Why Search Engine Optimization?
An argument against SEO...
Why Search Engine Optimization?
● Consider the limitations.● Here’s what Google “sees.”
Why Search Engine Optimization?
● Consider the limitations.● Here’s what Google “sees.”
Why Search Engine Optimization?
What we see... ...and what Google sees.
Why Search Engine Optimization?
SEO and website visibility
Google-Friendly Websites
● SEO Vocabulary: Title Tags, Meta Descriptions, Headers...
● Google’s Basic Principles
● What affects law firm SEO?
● Google’s Guidelines
Google-Friendly Websites
● Organic vs. Paid Results
● Ad Blindness (Google’s Golden Triangle)
Google-Friendly Websites
What not to do:
● Keyword stuffing. ● Buying/selling links● Duplicating content.● Seek out a quick fix.● Unique content vs. unique website…
Search Engine Myths
● Keyword meta tags
● Overvaluing keywords
● Site submissions
● Paid search helps organic results
Reasons To Avoid Blackhat SEO Tactics
● Requires a lot of effort
● Search engines are continuously getting smarter
● Short term benefit vs long term results
● Could you tell Google about what you’re doing?
What to do if...
● “Inclusion is a privilege, not a right.”● Review Google’s guidelines.● Audit your website.● 2016 real-time Penguin update
In Summary
● SEO isn’t rocket science.
● Above all: high-quality content.
Q & A
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