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Why, How, & WIIFMSensible Social Media
Sheila Scarborough@SheilaS@TourismCurrents#NJtourism
Why?@SheilaS
#NJtourism
Because your visitor is
there@SheilaS
#NJtourism
Fastest-growing user demographic? You're looking at it ....
Of U.S. online adults surveyed:
71% use Facebook28% use LinkedIn23% use Twitter
28% use Pinterest26% use Instagram
Source: Pew Social Networking Fact Sheet
Source: Pew Research
Social media users by age:18 – 29 years: 89% use it
30 – 49 years: 82%
50 – 64 years: 65%
65+: 49% Source: Pew Research Social Networking Fact Sheet
Your visitors are not only social, they're mobile
@SheilaS#NJtourism
Facebook has 1.1 billion monthly active mobile users.
30% of those access the network ONLY from their
mobile device.
Source: Facebook Shareholder Report via Expanded Ramblings
Why social media?
Search/SEO
www.google.com/business
@SheilaS#NJtourism
Strategy....Get One
@SheilaS#NJtourism
Strategy Down to Each Social Post
Overall goals for your town, attraction, or hotel
Marketing communications to support goals
Social media that supports your marketing
Facebook Page
FB Page post to reach particular visitor type
Strategy to Social Post Example
Increase fall arts festival attendance
Marketing goal to support - reach crafters
Social media to support crafter outreach
Arts Festival Facebook Page
FB Page posts appealing to quilters/fiber artists
How?@SheilaS
#NJtourism
"If you know how to work with customers
in person,you know how to work with customers online."
Becky McCray, Small Biz Survival
WIIFMWhat's In It
For Me?@SheilaS
#NJtourism
More word-of-mouth marketing
More sales@SheilaS
#NJtourism
Free = kittens not beer
@SheilaS#NJtourism
"I don't have time to manage one of those 'telephones.' I'm too busy
running my business."
The marketing team....
Chamber or CVB
Area attractions, businesses & destinations
You@SheilaS
#NJtourism
"The CVB gets visitors to the destination, but YOU have to get them through your door."
Leslie McLellan, Just a Small Town Girl and Visit the San Jacinto Valley, California
To Do List● Make sure the Chamber/CVB knows
about your social media profiles● Help them help you
● Support each other & give shout-outs!● Tag on Facebook, link to them, use
their @name on Twitter● Tell your customers where to find you
on social media, & talk to people there!
Photo Credits● The Wonder Bar Asbury Park (courtesy B.C.
Lorio at Flickr Creative Commons)● Mobile travelers with tablet (courtesy
BJMcCray on Flickr CC)● Free kittens not free beer (courtesy pinguino
at Flickr CC)● All other screenshots & photos are my own
These slides are on www.slideshare.net/SheilaS
Sheila Scarborough
Tourism Currents
@SheilaS
@TourismCurrents
