Embed Size (px)
Citation preview
1
2
Dare to Be Yourself
Petra ČadežBrand Marketing Consultant
3
4
Brief career history
• Cluster Brand & Marcomms Director for Slovenia and Serbia – Si.mobil d.d. & Vip mobile, Serbia; Telekom austria Group
• Group Brand Director at Telekom austria Group, Vienna, Austria• Director Brand & Marketing Communications – Vipnet, Croatia• Director Brand, Marcomms & Market Intelligence – Vip mobile, Serbia• Head of Group Products and Services at mobilkom austria group
Services, Vienna, Austria• Head of Marketing Communications – Si.mobil d.d., Slovenia• PR director, Formitas BBDO, Slovenia • Project assistant, Pristop, Slovenia
5
Success is not a Coincidence...
6
7
Challenging Status Quo
8
NOTHING CHAGES IF
NOTHING CHANGES
9
10
Challenging Status Quo
Never settle, good is not good enough
11
Do what is right, not what is easy.
12
Challenging Status Quo
Never settle, good is not good enough
Take responsibility, make decisions
13
14
Challenging Status Quo
Never settle, good is not good enough
Take responsibility, make decisions
Integrity and moral at the core
15
16
17
Challenging Status Quo
Never settle, good is not good enough
Take responsibility, make decisions
Integrity and moral at the core
Never wake up thinking you know it all
18
Challenging Status Quo
Never settle, good is not good enough
Take responsibility, make decisions
Integrity and moral at the core
Never wake up thinking you know it all
Stay yourself
19
I am doing my job.
20
Considerations for how we do business today
• Do your job
21
MARKETING IS TOO IMPORTANT TO BE
LEFT TO THE MARKETING
DEPARTMENT
22
Considerations for how we do business today
• Do your job• Surround yourself with the best people
23
Considerations for how we do business today
• Do your job• Surround yourself with the best people• Trust and long term partnerships
24
Considerations for how we do business today
• Do your job• Surround yourself with the best people• Trust and long term partnerships• Critical thinking vs. Conformity
25
Conformity is what everybody else is doing,
regardless of what is right.
26
Considerations for how we do business today
• Do your job• Surround yourself with the best people• Trust and long term partnerships• Critical thinking vs. Conformity• Competence and integrity
27
Work in Progress
If Only I Knew Then What I Know Now
28
CHOOSE YOUR BATTLES WISELY
29
Breathe in,Breathe out,
Move on.
30
Open your mind before your mouth.
31
NOTE TO SELF:BE KIND,BE KIND,BE KIND.
