PowerPoint Presentation
PUTTING THE X IN CONTENTMARKETING28th October 2014Searchlove
London
@mollyflatt@1000heads
content
Content is the wealth of nature.
Seriously content.
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Reasonably content.
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Pumped full of content.
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Supercontent (?)
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content marketing
Marketer.
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Content marketer.
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Top 2014 investment for brands.
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Huge funding for start-ups.
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The content marketing bible.
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Red Bull Gives You Things.
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Content 2020.
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Turning running into religion.
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A grand Sainsburys magazine.
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old content marketing
The content marketing Bible.
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John Dees tractor porn.
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Seeding sugar water since 1931.
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Connecting things and stories.
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discontent marketing
Content addicts.
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Content pushers.
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Miserable marketers.
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Miserable consumers.
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Content without content.
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The Bored BuzzWorthy ViralPanda.
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White noise into a black hole.
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context marketing
Its what you do with it that matters.
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1. This is about relationships, not stuff
Nokia: Social Media Week
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2.
Content is less important than the social action it performs
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Mini: Not Normal
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3. Know what your audience needs, here and now.
CBS: Look For Longer
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4. Dont just make it informative, make it useful.
Topshop: Shop The Catwalk
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5.
Their content matters more than yours
Salomon: Designed For Freedom
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6.
Silence can be the most powerful voice
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Paw Justice: Animal Strike
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7.
Focus on emotion and the content will follow.
F-Secure: Smarter Than John
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8.
Make your content into an experience.
Coldplay: Ghost Stories
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Content.
Context.
Your turnMolly Flatt, WOM Evangelist
t:+44 203 206 2000 | +44
7788746642e:[email protected]:@1000heads | @mollyflattw:
www.1000heads.com
