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Content strategy for rankings
Tim Grice@Tim_Grice @Branded_3
Key principles
Qualifications
Reputation
Quality
Main Content
Secondary/Supplementary Advertisements
Money vs. Helpful
4,500 Quality Raters
How content is scored
What does quality look like?
Time
Effort
Skill
Talent Quality
Topical information
Social / media Forums
Experience / Opinion
Selling products
What does Google consider helpful?
Lack of editorial control
Purpose of page not clear
Poor grammar/spelling
Technically Poor
Duplication
Distracting Ads
Basic Information / Content overkill
Negative signals
A poor quality rating in itself is enough to warrant the lowest score
What makes you qualified?
Googles Website Detectives
What to do?
Detailed contact information
Payment policy
Exchange and return details
Reviews and customer feedback
Selling products
Must be accessible
Selling stuff?
Its not just about your website
Reputation Matters
A poor reputation in itself is enough to warrant the lowest score
Theyre detecting stuff again
What others say about you matters more than what you say about yourself
What is cause for concern?
Prolonged & Consistent Negative Feedback.
If in doubt use Google!
Distracting Ads
Auto generated
Plagiarism
They got the reputation bit covered though
Prolonged & Consistent Negative Feedback.
A couple of final thoughts..
Money or your life
Should add value / enhance the purpose
Intention based
Without it a medium rating is the best you can hope for
Supplementary Content
Your job is to make the good stuff accessible and bad stuff disappear.
This stuff
matters
About Page
Awards
Qualifications
Positive reviewsPress mentions
Bios
Social profiles
Thanks
[email protected] @tim_grice
mailto:[email protected]