Search & Social Secrets with Photos and Video - State of Search 2015

@giovanni | 469.682.6978 | www.gallucci.net | [email protected]

#StateOfSearch

@dfwsem

Search & Social Secrets with

Photos and VideoA Case Study

http://www.LiveLoudTexas.com

mailto:[email protected]


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@dfwsem

How We Used To Do…




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@dfwsem

What we do now…

★ A Case Study




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What Are We “Selling”?

★ sparkling mineral water sourced and

bottled in Monterrey, Mexico since 1895.

★ 1980s expansion in the rest of the

Mexican market.

★ 1987 Entered U.S. Focusing on Mexican-

Americans.

★ 2013 Turned Focus on Anglo Market in

United States.




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How We developed a plan with our

Goals in mind and a clear Direction.

Establishing Realistic Initial Goals




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★ Develop a Lifestyle brand.

★ Focus on one social network at a time.

★ Focus On One Industry at a Time.

★ Playing The Long-Game.

★ NO conspicuous marketing.

★ Create demand through scarcity.





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★ FAN FOCUS

★ Build a rabid, Highly-engaged network.

★ Focus on one social network at a time.

★ Size does not equal success - engagement does!

★ Shun marketing “authentic” and embrace the sweat and time required

to REALLY be authentic.

★ Encourage fans to create content and reward them for it.

★ Collect email addresses.





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@dfwsem


★ MUSIC INDUSTRY FOCUS

★ Develop relationships with up and coming artists.

★ Collect email addresses from highly-connected industry insiders.

★ Be a brand that artists find value in being associated with - both

personally and professionally.

★ Brand Ambassador program.




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★ My Personal Beef with Facebook: The Organic Algorithm

★ Facebook “OWNS” Social Media (Yesterday)

★ We’re playing the Long Game - What do we see as relevant in 2-3 years?

★ Do we start with Facebook or something else?

Instagram is the new Facebook




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@dfwsem





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@dfwsem





#StateOfSearch

@dfwsem





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@dfwsem

Visual Content Drives Traffic




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@dfwsem

You Never Know…




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@dfwsem

You Never Know…




#StateOfSearch

@dfwsem

You Never Know…




#StateOfSearch

@dfwsem

You Never Know…




#StateOfSearch

@dfwsem

You Never Know…




#StateOfSearch

@dfwsem

You Never Know…




#StateOfSearch

@dfwsem

Consistency is more important than frequency




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@dfwsem

Post like a fan, not a marketer




#StateOfSearch

@dfwsem





#StateOfSearch

@dfwsem





#StateOfSearch

@dfwsem





#StateOfSearch

@dfwsem





#StateOfSearch

@dfwsem





#StateOfSearch

@dfwsem

Include your fans and their content

everywhere you can




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@dfwsem

Online marketing is most effective when you spend

time offline and in the field




#StateOfSearch

@dfwsem

Online marketing is most effective when you spend

time offline and in the field




#StateOfSearch

@dfwsem

Staying just out of reach of the consumer

creates high demand




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@dfwsem

Viral marketing is alive and Well If You Nurture it




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@dfwsem

Viral marketing is alive and Well If You Nurture it




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@dfwsem

You CAN measure engagement on Instagram




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@dfwsem





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@dfwsem





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@dfwsem

Who is Watching?




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@dfwsem

Who is Watching?




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@dfwsem

RESULTS

★ 20% growth in U.S. Sales in 2 years

★ Will Have 10,000 instagram followers well before end of 2nd full year of program

★ Will have 0ver 11,000 opt in email addresses from brand fans




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Next Steps

★ Grow Brand Evangelist Program

★ Fashion, Film, Food, & Fitness

★ More consistency with content

★ Bi-weekly Email Marketing

★ Video content developed

★ Expand to Snapchat, Vine, Tumblr, & YouTube




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@dfwsem

Takeaways★ Visual Content Drives Traffic

★ Consistency is more important than frequency

★ Viral marketing is alive and Well - If you nurture it

★ Instagram is the new Facebook

★ Post like a fan, not a marketer

★ Staying just out of reach of the consumer creates high demand

★ Include your fans and their content everywhere you can

★ Online marketing is most effective when you spend time offline and in the field

★ You CAN measure engagement on Instagram




#StateOfSearch

@dfwsem

Thank Yougiovanni gallucci

469.682.6978

instagram.com/giovanni.gallucci

twitter.com/giovanni

[email protected]

http://gallucci.net



http://gallucci.net