Scott Hample, MBA Baltimore, Maryland (443) 764-5700 scotthample@comcast.net www.linkedin.com/in/scotthample

MARKETING MANAGER/SPECIALIST

BACKGROUND SUMMARY

Results-oriented marketing manager with senior level experience who implements business-to-business and consumer strategies. Formulates, directs and coordinates marketing activities to promote products/services with internal stakeholders. Expertise in Marketing Management, Marketing Communications, Direct Marketing, Customer Relationship Management, Digital Marketing, and Customer Satisfaction. Strong leadership skills with history of supervising part- and full-time employees and vendor resources. Manages project workflow while maintaining budgets and deadlines. Designs marketing programs to meet customer needs and increase customer profitability.

Marketing Strategy Customer Satisfaction CRM Digital Marketing Direct Marketing Marketing Research Marketing Analytics

SELECTED ACCOMPLISHMENTS

Baltimore Sun: Improved advertising sales performance by ~3.5% by better identifying profitable current and prospective customers. US Postal Service: Increased online cross sell and up sell opportunities ~10%. Chick-fil-A: Introduced grilled chicken sandwich and other food products and freestanding restaurants. The Ritz-Carlton Hotel: Established customer satisfaction benchmarks for its application for the Malcolm Baldrige Award. XM Satellite Radio: Reduced subscriber churn ~2% by creating a system that alerted pending contract terminations. Laureate Education: Improved retention by ~10% while increasing communication ROI by ~7% by measuring media effectiveness. BellSouth: Built lead generation system leading to ~15% in sales leads. Developed sales territory realignment, deriving quotas and pricing.

AREAS OF EXPERTISE

Strategic Marketing Design and implement marketing campaigns to promote products/services according to corporate goals. Conduct product/service introductions; customer satisfaction/loyalty programs; win/loss analysis; ad testing; and segmentation programs. Perform sales forecasting and trend analysis; as well as Competitive Profiling; and SWOT Analysis. Implement and manage CRM programs to maximize customer retention and improve sales lead generation.

Management/Business Development Direct the hiring, training, and performance evaluations of marketing staff and oversees their daily activities. Supervise vendor resources while maintaining budgets and deadlines. Write proposals, respond to RFPs, and delivers presentations to medium/large sized client groups. Maintain and build business relationships. Excellent negotiation and business development skills.

Database/Direct Marketing/CRM Develops database and direct/email marketing initiatives aligned with strategic goals/objectives. Manages workflow of direct mail campaigns, email advertising, and other promotional activities including trade shows. Produces standard and ad hoc KPI dashboard reports of these campaigns; identifying trends, patterns, and consumer insights. Segments and profiles customer base that maximizes retention and generates prospect lists.

Internet Marketing Develops online marketing campaigns that drive new and repeat business. Performs web analytics to measure successful digital strategies. Tracks and maximizes PPC, SEM and SEO performance through traffic/keyword analysis.

Computer Skills Fluent in MS Access and Excel, Oracle, SQL, Cognos, Business Objects, Crystal Reports, SPSS, SAS; IRI, Nielsen, MapInfo, Retail Link,

Mintel, TDLinx, Claritas; Zoomerang and Survey Monkey; Constant Contact; Salesforce.com; and WebTrends, AdWord, HitWise, Coremetrics, Adobe (Omniture) Site Catalyst, Tealeaf, and Google Analytics.

MARKETING EXPERIENCE

Director, Market Segmentation AnalystUniversity of Maryland, University Relations, College Park MD (2014-Present)

Supporting Annual Giving/Alumni Association teams in direct mail/email fund raising programs Improving ROI by developing strategic segmentation of donor behavior practices Increasing profitability of direct mail, online, and email campaigns 10%+ Creating stakeholder dashboards to report marketing campaign effectiveness

Marketing AnalystThe Baltimore Sun Media Group, Baltimore MD (2012-2013)

Analyzed and reported results of B2B and B2C direct and email/online marketing campaigns. Conducted customer profiling to identify new advertising prospects, and identifying cross- and up-sell opportunities.

Modeled response and campaign back-end reporting. Evaluated pricing strategies of product portfolio and measuring sales performance.

Marketing AnalystCitiFinancial/OneMain Financial, Baltimore MD (2010-2012)

Analyzed and reported results of direct marketing and mass media promotional activities as well as customer profiling. Predicted existing and potential customer profitability for direct marketing and mass media campaigns. Produced monthly and ad hoc reports outlining loan profitability and direct marketing response.

Onsite Consultant/Marketing and Digital Analyst United States Postal Service, Washington DC (2008-2010)

Analyzed/reported results of online traffic, promotional and transactional activities as well as customer online behavior for ecommerce site. Improved web site performance by ~10% by analyzing product demand, traffic, shopping cart abandonment, and banner ad effectiveness. Created model that measured and predicted volume, revenue, and profitability of online sales. Researched inventory turnover rates as well as increasing cross and up sell opportunities. Held US Government Confidential Clearance.

Managing Partner/Marketing Analyst Target Marketing Intelligence, Baltimore MD and Atlanta GA (2007-2008) & (2001-2006)

Consulted and managed projects for independent marketing consultancy specialized in traditional Marketing Research, Database Marketing, Direct Marketing, Competitive Intelligence and Digital Marketing.

Performed qualitative (focus group moderator) and quantitative (surveys) research. Implemented/managed retailer customer satisfaction/customer loyalty programs for AAFES, Federated Stores, Popeye’s, and SunTrust. Developed and implemented strategic online opportunities and consumer insight plans.as well as improve web site traffic and content Conducted Business development and build client relationships.

Marketing Research Manager/Marketing AnalystMcCormick & Company, Baltimore MD (2006-2007)

Monitored competitive action, wholesale/retail developments and changes in consumer trends, merger and acquisition activity, new product launches and development of new distribution channels for McCormick brand, Zatarain’s, Old Bay, and Simply Asia.

Utilized IRI, Spectra Nielson, Retail Link for measuring consumer sales. Reduced retailer out of stock merchandise by ~15% by creating new tracking methods. Improved ROI on merchandising programs 10% by modeling optimal retailer promotions. Appraised profitability of opening convenience/drugstore channels and launch of new natural/organic products.

Onsite Consultant/Marketing AnalystAtlanta Gas Light Resources, Atlanta GA (2002-2004)

Conducted qualitative and quantitative market research. Served as data mining specialist to model data warehouse information to segment customer base. Gathered research on competitors, demographic markets, wholesale/retail customers, commercial and residential customers. Improved customer satisfaction by ~4% overall from key customer groups. Assisted in transition of sales department from B2C to B2B orientation.

Senior Marketing Research Manager/Marketing AnalystBellSouth, Atlanta GA (1995-2000)

Conducted qualitative and quantitative research. Served as data mining specialist to model data warehouse information to segment B2B customer base. Responsible for gathering, reporting and archiving intelligence on competitors, commercial and residential consumers. Increased divisional profitability by 5% with a 10% increase in successful RFP closures.

EDUCATION

Georgia State University, MBA, Marketing Management, Atlanta GAUniversity of Georgia, B.A. in Business Administration and Journalism, Athens GAContinuing Professional Development: SQL, SAS, SPSS, MS Access/Excel, Customer Satisfaction, and Competitive Intelligence.

Scott Hample Page 2 (443) 764-5700