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Save Your Staff!
Reward Your Members! Welcome to Newsletter Automation
www.highroadsolution.com
Today’s Content Leader
John BrandtDirector, Account Management
HighRoad Solution
Twitter: johnbrandt25
www.highroadsolution.com
Not-for-Profit Newsletter Overview
• What do we know about Newsletters?
– Essential value proposition for most in this market
– Difficult to manage
– Tremendous amount of effort to do it right
• Consequently newsletters are a costly program
www.highroadsolution.com
Newsletter Innovation Overview
Newsletter Xpress+True Automation for
Newsletters
www.highroadsolution.com
Dynamic Content
• Six Years Ago – For orgs with multiple content areas this was a huge leap forward– Allows you to send a single
message instead of multiple iterations by content area
• No additional cost
• Learning Curve
• Loading content is still very manual
• Testing still required
www.highroadsolution.com
HighRoad Newsletter InnovationNewsletter Express
• Integrates to CMS
• Pre-tested Responsive Template
• Significantly reduces time spent on message deployment
• Some manual steps
Newsletter Xpress+
• Integrates to CMS
• Pre-tested Responsive Template
• Significantly reduces time
• spent on message
• deployment – FULL
• AUTOMATION
www.highroadsolution.com
LET’S LOOK AT SOME
EXAMPLES
www.highroadsolution.com
Questions?
John BrandtDirector, Account Management
HighRoad Solution
Twitter: johnbrandt25
Thank You!!!
