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BRAND AMBASSADOR TRAINING

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Page 1: Sample Briefing Doc

BRAND AMBASSADOR TRAINING

Page 2: Sample Briefing Doc

TREE Brewing Company takes craft brewing seriously. We brew in small batches using only water, malt, hops and yeast to produce the highest quality, award winning beer.

Try our selection of all natural unpasteurized beers, sure to satisfy some of the most discriminating craft beer drinkers and judges.

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S E A S O N A LThese “discovery beers” allow consumers to step into a high quality craft beer. They are widely available, easily accessible, portable and perfect for enjoying on any occasion.

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M E L LO W M O O NPineapple HefeweizenUnfiltered to create a naturally cloudy brew. Pronounced pineapple aroma with subtle spice notes. Flavours of citrus and clove lead to a pleasant, dry mild hop finish. Summer in a can!AromaPineapple, citrus, clove

Colour Hazy, Gold/Deep Yellow

BodyLight

Taste/FlavourPronounced pineapple, subtle spice, clove.

PairingHam and pineapple pizza, spicy Indian cuisine, lemon meringue pie.

IBU 20

MaltsPale, Light Munich, Wheat

Hops Perle, Tettnang

ABV 5.0%

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RAW S E R I E SAn expression of our brews in unfiltered fashion. Each brew is released in small batches and is available for only a limited time. Exhibiting rich color and pronounced aromas each memorable brew retains the flavors derived from the malts to create a truly intense taste profile and a balanced finish.

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B L AC K L AG E R Limited Release No. 4Black in colour from the use of dark malts, yet light in body. Displaying deep caramel and chocolate notes without the roasted barley edge, the beer finishes clean with a soft, hop presence.AromaRoasted malt, caramel

ColourBlack

Body Light

Taste/FlavourChocolate, Caramel

Pairing SuggestionsSpicy fare - Fajitas, jerk chicken; Cheese - Gouda, Muenster;

IBU 25

Malts Pilsner, Munich, Wheat, Crystal, Carafa, Black

Hops Perle, Saaz

ABV 5%

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H O P H E A D I PAOur signature beer, Hop Head is considered one of the most innovative beers in the craft brewing industry. Full-bodied and loaded with hops.AromaPronounced Citrus (grapefruit, orange), pine and slight wood notes.

Colour Copper, with orange hues.

Body Full

Taste/FlavourIntense hop aroma with a complex malt/hop profile.Snappy bitterness with a very dry finish.

PairingCurry, Lamb, Sausage, Prime Rib; Mild Blue Cheese and Sweet Desserts.

IBU – 64

Malts – Pale, Light Munich, Vienna, Crystal

Hops – Perle, Centennial, Cascade, Columbus, Crystal

ABV - 5.6%

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AWA R D S A N D AC C O L A D E S

H e a d H o p I PA2011 91 points Globe and Mail

2008 Silver Medal (Canadian Brewing Awards)

2007 Bronze Medal (Canadian Brewing Awards)

2003 Beer of the Year (CAMRA)