BBA(H) FINAL PROJECT REPORT (MARKETING)
Sales opportunity of McNROEs WILD STONE Deodorant in
MurshidabadBy - SAGNIK BHATTACHARYAReg. No. 111062010036Roll No.
10605011036College Murshidabad College of Engineering and
Technology, WBUT - 106
Wild Stone is a leading male grooming brand with present across
multiple categories such as deodorant, talc, perfume, soap and
shaving products.The brand is among the top three deodorant brands
in the country. It enjoys high awareness and incredible consumer
loyalty.The fragrances of wild stone are unique, sophisticated and
are especially developed by renowned perfumeries in France keeping
in mind the sensibilities of emerging youth.
Introduction
AXE400WILD STONE350PARK AVENUE250
Company Preferences
NIGHT RIDER250ULTRA SENSUAL150AQUA FRESH 300FOREST
SPICE200JUIDE100
Fragrance Preference
PRICE vs. SALESPrice RangeAXEWILD STONEPARK
AVENUE120-17512019550180-22514512090245-27584145
The sales comparison is favorable for Axe & Park Avenue, but
in the case of Wild Stone it is not up to the mark.There are lack
of variety of fragrance under Axe & Park Avenue in lower
price(175),but Wild Stone has different variety in that
range.People are looking for lower price good quality Deodorant.
Though Wild Stone is a new company but they controlled the demand
by providing good supply of that kind of deo to the people.
FINDINGS
THANK YOU
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