Sagefrog Marketing Plan Outline

*62 East Oakland Ave, Doylestown, PA 18901 | p: (215) 230.9024 | www.sagefrog.com

Executive SummaryA brief overview of the proposedplan for management.

Marketing Situation AnalysisRelevant background data on the market situation, product,competition, distribution, and market trends.

• Market Situation. Defines marketsize, growth and key segments

• Product Situation. Provides sales,profit, trends, cogs, spend, anddistribution history by product

• Competitive Situation. Majorcompetitors’ size, share, strate-gies, spending, and comparisons

• Distribution Situation. Distribution channel and its relative importance in terms ofpercent of total sales, volume,distribution costs, growth potential, and competitive status

• Target Market Situation. End users in demographic, psychographic, and lifestyleterms; actionable informationsuch as buyer wants, needs, attitudes, perceptions; and segment growth or decline

• Macro-market Situation. Demographic, economic, technological, political, social,and cultural trends that have a direct impact on the company

SWOT AnalysisInternal Strengths and Weak-nesses; external Opportunities and Threats; plus issues facing the organization and an opportunity analysis.

Marketing ObjectivesThe goals of the plan includingsales, market share, and profit.Marketing objectives may includesales revenue, sales volume, market awareness, distributionchannels, and average price. Financial objectives may includegross sales, cost-of-goods, gross margin, net profit, cash flow, and return on investment.

Marketing StrategyThe approach to how the marketing objectives will beachieved. Description of target markets, segments and customers, and product lines. The 4Ps of Marketing: Positioning, Pricing, Placement(distribution and sales channels),and Promotions; plus research and development and market research plans.

Marketing ProgramsThe details of what will be done, who will do it, when it willbe done, and how much it willcost. This includes a marketingbudget and calendar. Reference Sagefrog’s JumpStart MarketingProcess:www.sagefrog.com/services/marketing-services

Projected Profit-and-Loss StatementThe expected financial outcomesof the plan.

Marketing AnalyticsMetrics used to monitor andmeasure the performance of the plan. Based on analysis, adjustments can be made to optimize performance and increase Return-on-Investment.

Please contact us if you think that you can use someprofessional marketing help.

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The Sagefrog Marketing Plan Outline UPDATED OCTOBER 2013

Developing an effective marketing plan requires time and expertise. Below is a simple outline to help get you started.

FROG FLASH

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