Role of Colors in Marketing

Solutions for higher performance!

increase in brand recognition linked to consumer confidence

Mind over VisualRole of Colors in Marketing

57% of the men’sfavorite color was Blue

76% of women preferred Cool colors

56% of men preferred Cool colors

45% women chose Bright colors

51% men chose Bright colors

Cool Colors Preferred

Hues & Perceptions

of consumers claim color is their primary reason for purchase

increase in brand recognition linked to consumer confidence

increase in conversions in online campaign by changing color of CTA button from green to red

90%

80%

21%

85%

of consumers believe color presents an image of impressive quality

of buyers focus on visual appearance of product

93%

93%

90%

90%of information transmitted to the brain is visual

of snap judgments made about products based on color alone

Power of Color

Favourite Blue

60,000 times rate at which visuals are processed in the brain compared to text

57%of men

35%of women

http://coschedule.com/blog/color-psychology-marketing/

https://www.socialmediatoday.com/content/color-psychology-marketing-complete-guide

http://www.colormatters.com/color-symbolism/gender-differences

http://www.business2community.com/marketing/marketing-branding-strategy-psychology-color-01027516

http://www.corporate-eye.com/main/how-colors-affect-consumer-purchases-get-the-stats/

References

www.orchestrate.com

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of marketers feel colour can assist in attracting new customers