Rock Your Holidays With A Great Promotion

Give yourself the gift of new customers

Chief Creative OfficerYour Social Media Mentor, Inc.www.yoursocialmediamentor.com

yoursocialmediamentor@gmail.com

Facebook.com/yoursocialmediamentor

linkedin.com/in/vanessacabrera

Tidbit About Me: Love2Run, BeerBuff and when I’m not racing my 16 month “old army crawl style”, I LOVE helping my clients with their email marketing programs – it’s an absolute passion!

Your Social Media Mentor –Vanessa Cabrera

@vanessacabrera #yoursmm

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Grow with Constant ContactGet results fast, with affordable, easy-to-use

engagement marketing tools and free coaching.

Events& Registrations

Offers& Promotions

Newsletters& Announcements

Feedback& Surveys

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4.1%Holiday spending 13.9%

Source: Retail TouchPointsSource: eMarketer

Are you ready?

to increase by...

Online holiday salesto increase

by...

Seize the moment!

Source: National Retail Federation

20%- 40% of yearly sales

NOV DEC JAN

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Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

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Where are you today?

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Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

1. Have a plan

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Know your marketing goal.

1. Have a plan

Drive repeat business/loyalty

Reach new customers

Motivate donors

& advocates

Increase membership/subscriptions

How will you engage with customers?

Gift with purchase

Coupon / discountFree shipping

DealsGift cards

1. Have a plan

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New!Regular customers or donors

VIPs

Segmentation... know what they want.1. Have a plan

Seasonal customers or supporters

Divide people into groups based on information like interests and demographics.

Coupon / discountFree shipping

Featured productsWebsite traffic

Reach them with email.

Increase awarenessIncrease membership

Donate

1. Have a plan

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1. Have a plan

Be clear.

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1. Have a plan

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1. Have a plan

Share your email newslettersPost offers

Share product photosProvide shopping advice

Be social...

Ask questions to spark conversation

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Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

2. What’s your offer?

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2. What’s your offer?

Discounts Downloads Events

B2B Services Hints & Tips

Tips!

Support a Cause

What kind of offer?

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2. What’s your offer?

Downloads Events

B2B Services Hints & Tips

Tips!

Support Cause

Discounts

• 20% off through Thursday

• Buy one, get two• 1+1=Fun (one for

you, one for a friend)

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2. What’s your offer?

Events

B2B Services Hints & Tips

Tips!

Support Cause

Discounts

• 5 tips for better gardens

• Quickstart guide• 7 mistakes to

avoid in your tax preparation

Downloads

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2. What’s your offer?

B2B Services Hints & Tips

Tips!

Support Cause

Discounts Downloads

• Register now, save 20%

• 2-for-1 tix: register yourself, bring a friend for free!

• 10 VIP seats left at standard price!

Events

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2. What’s your offer?

Hints & Tips

Tips!

Support Cause

Discounts Downloads Events

• Newsletter review with every consult

• Save 30% on initial consultation

• 3 coaching sessions for theprice of 2

B2B Services

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2. What’s your offer?

Support Cause

Discounts Downloads Events

B2B Services

• Mobile-friendly in 8 simple steps• Top trends in holiday decorating• DIY precision instrument

maintenance

Hints & Tips

Tips!

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2. What’s your offer?

Discounts Downloads Events

B2B Services Hints & Tips

Tips!

• Help today and receive exclusive access!

• Donate today for a chance to join us!

• Join today and receive our Friends + Family discount

Support Cause

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Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

3. Set up a campaign

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3. Set up a campaign

Pull response

Push content

What are campaigns?

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1. Make it timely.

3. Set up a campaign

Leverage key datesNote shipping deadlines

When do offers end?

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3. Set up a campaign

Help them find the right giftCommunicate through

picturesUse design wisely & limit choices

2. Make it easy...

Source: Forrester Research 30

3. Make it engaging with video.

3. Set up a campaign

Videos increase click-through rates by 300%Spotlight your products

& customersPromote your video

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3. Set up a campaign

88% read reviews before purchasing

Don’t be afraid to ask!Include relevant reviews,

feedback, ratings & quotes

4. Make it engaging with reviews.

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5. Make it sharable.

3. Set up a campaign

Share barSimple Share

Ask people to like, share, retweet, pin

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3. Set up a campaign

Avoid using too much text.

6. Make it mobile.

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3. Set up a campaign

6. Make it mobile.Avoid using multiple

columns.

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3. Set up a campaign

Use clear and easy calls to action.

6. Make it mobile.

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3. Set up a campaign

6. Make it mobile.Avoid tiny fonts.

Minimum: 22 point headlines, 11 point

body text, improved contrast

9 point font, headlines

don’t stand out

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3. Set up a campaign

Use images carefully.6. Make it mobile.

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Keep it simple.

3. Set up a campaign

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3. Set up a campaign

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3. Set up a campaign

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Agenda1.Have a plan2.What’s your offer?3.Set up a campaign4.Next steps

4. Next steps

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Quick review...

4. Next steps

Know your goal

Know your offer

Make it timely

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M T W T F

Time: morning Time: noon Time:

morning Time: afternoon Time: noon

Monday motivation quote

Did you know? orCheck out these tips!

Fill in the blank Having a sale this weekend! Fun fact!

4. Next steps

One week of Facebook posts

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S M T W T F S30Here’s our cyber Monday deals!

1 Giving Tuesday

2 3 4 5 Monthly Newsletter: Gift ideas

6Hanukkah begins

7Email promotion: Free stocking stuffer w/purchase

8 9 Facebook: Link to Pinterest board of gift ideas

10 11 12

13 14Hanukkah ends

15 16 17 Facebook question: Who in your family is hardest to shop for?

18 19Email: Last chance for free shipping

20 21Link to Pinterest board of stocking stuffers

22Email promotion: Stocking stuffer offer ends today

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Christmas Eve

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Christmas

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27 28 29 30 31New Year’s Eve

4. Next steps

Sample marketing calendarRegular Communication

Social Media

Promotional Communication

Holiday Event Affecting Business

Deadline-driven Communication

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4. Next steps

• Set up “Welcome” & “Update” messages

• Pre-schedule campaigns• Create a series using an

autoresponder • Schedule your posts with Facebook

or Hootsuite• Spend 20 minutes at a time, 3-5

times a week

Automate what you can

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If you’re not measuring...

4. Next steps

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you’re not marketing.

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Questions?

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