Rock Content Marketing in 2016

with

Who We Are

Eric MacCollMarketing Director

Eric WindellCustomer Success

Manager

@GetScripted

#RockContent2016

Tweet With Us!

We provide original written content for thousands of companies through our curated community of high quality

freelance writers & editors

Content creation made easy

Content Marketing in 2016

Source: http://searchengineland.com/content-marketing-works-230337

More B2B Marketers Use Content Marketing

Why Content Works• Brands that create 15 blog posts

per month average 1,200 new leads per month.

• 54% more leads are generated using inbound marketing tactics than traditional paid marketing.

• Content marketing generates 3X more leads per dollar than traditional outboundhttp://www.hubspot.com/marketing-statistics

Demand Metric

What About You?

1. B2B or B2C?

2. Biggest content marketing challenge?

3. Plan on creating more content in 2016 than you did in 2015?

Marketers Are Creating More Content

Top Challenge Is Creating Engaging Content

There Is A Lot Of Content to Be Created

How Is Your Team Set Up To Create Content?

Content Marketing Takes More Than A Writer

Content Marketing Takes More Than A Writer

- What topic to write on- When to publish it- Researching the piece- Writing the piece- Editing the content- Formatting and finding images- Optimizing the content for SEO- Publishing content to your website- Promoting the content on your social

channels- Measuring the impact of the content

The Content Creation Process

Planning

Writing

EditingPublishing

Promoting

The Content Creation Process

Planning

Writing

EditingPublishing

Promoting

The Content Creation Process

Team• Content Manager

Volume• 30+ pieces of content

published per month

Content• Blog Posts• Guest Posts• White Papers• Slideshares• Webinars

Content Creation

Scripted Writers

In-House20%

80%

5 Benefits of Using Scripted

1.Focus More On Strategy2.Scale Your Efforts and Create More Content3.Keep You Team Small – Avoid Costly FTEs4.Keep Content Diverse and Fresh5.Save Time

Using The Scripted Platform

With ScriptedOver 7,000 vetted writers

• We’ll match your project with the right writersQuality Guarantee

• Scripted Writers are only approved after a rigorous vetting process

Multiple Content Quality Controls in Place• All content goes through a third-party

plagiarism checker• Every Scripted order is reviewed by a Scripted

Editor before deliveryYour content workflow is housed in one convenient place

• Your Scripted account allows you to order content, message writers, review and revise pieces, all in one place!

Three Ways to Order Content

1. Ordering A Specific Piece of Content

You have a topic in mind and you know the key points the writer needs to address.

YOUR TITLE

2. Post a Request For Topic Pitches

You have a general theme, but would like writers to pitch blog topics specific to your company and theme.

THEME

3. Start A Post From The Topic Marketplace

You’re not sure exactly what topics you want, but know you’d like to start ordering content.

The Ordering Content Workflow

Your Content BriefNoting your relevant industry areas

When should I select Specialist?

Before Receiving Your First DraftA Scripted writer selects my order

Direct message your writer for quick communication

Every order is reviewed by a Scripted editor - Content is checked for spelling and grammar- Editors ensure content meets your guidelines

After You Receive Your First DraftA first draft is delivered for your review

Feedback can be provided and any needed revisions requested

Requesting RevisionsRevisions are made and delivered within 3 business days

Live Demo

Summary

1.Effective Content Marketing Takes Planning2.Creating Content Is More Than Just Writing3.A Variety of Content To Create4.Scripted Can Help You With Your Content

Workflow5.Get Connected To Writers In Your Industry6.All Content Is Edited and Checked For

Plagiarism

Questions?

Get Your First Job 50% Off:

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