RIGHTKETING - Prezentare Bluetooth Beacons - diverse aplicatii, inclusiv Smart Cities

www.onyxbeacon.comMobile middleware: Apps & SDKs

www.onyxbeacon.comHardware: our beacons

Pre-Orders starting January 2016

www.onyxbeacon.comCloud software: our CMS platform

RETAIL: Proximity Marketing

• Increase store traffic

• Interaction, gamification

• Advertise: new OOH channel

• Online + offline: omnichannel

• Real-time analyticswww.onyxbeacon.comUse cases: Proximity Marketing in Retail

www.onyxbeacon.comUse cases: Proximity Marketing in Retail

www.onyxbeacon.comUse cases: Proximity Marketing in Retail

Bucharest, Romania• Global premiere, 500 buses, 12000 users

• Free mobile apps for iOS and Android

www.onyxbeacon.comUse cases: Smart Public Transportation

Bolzano, Tirol - Italy• 1000 beacons installed on 160 buses

and all bus stops

• SASAbusAPP engaging all passengers,

• real-time 24/7 satisfaction survey, polls

• Special module for the visually impaired

http://www.onyxbeacon.com/world-premiere-large-scale-ibeacons-network-guides-visually-impaired-people-to-use-the-public-transportation-service/

http://www.onyxbeacon.com/the-italian-transportation-company-sasabus-uses-onyx-beacons-to-provide-real-time-information-and-satisfaction-survey-for-passengers/

TAILORED PUBLIC TRANSPORTATION

• Dynamic + metered pricing• People tracking • Route calculation • Traffic optimization • Service class validation • Sales development• Touristic sightseeing• Polls and surveys

www.onyxbeacon.comUse cases: Smart Public Transportation

www.onyxbeacon.comUse cases: Asset Tracking

www.onyxbeacon.comUse cases: Asset Tracking

WAYFINDER• Indoor routing• Points of Interest• Step-by-step

indication • Overview of the

route. • Route

recalculations when necessary.

www.onyxbeacon.comUse cases: Wayfinder

www.onyxbeacon.comUse cases: Wayfinder

EVENTS

• Direct attendees to event

locations and sessions

• Direct connection using social

networks, gamification

• Revenue from exhibitors

• Attendees’ behavior

www.onyxbeacon.comUse cases: Events


IBM Interconnect• Huge tech event, more than

20000 participants• Network of 50 beacons covering

all public areas at Mandalay Bay and MGM Grand in Las Vegas

• First project of this type at global level


Biz Innovation Forum

SummerWell Festival

http://www.onyxbeacon.com/10-things-we-learned-by-placing-onyx-beacons-at-ibm-interconnect-2015-in-las-vegas/

http://www.onyxbeacon.com/first-official-deployment-of-ibeacon-technology-in-a-public-conference-in-romania-onyx-beacon-at-biz-innovation-day/

http://www.onyxbeacon.com/treasure-hunt-guided-by-onyx-beacons-at-summerwell-festival-2015/

http://www.onyxbeacon.com/treasure-hunt-guided-by-onyx-beacons-at-summerwell-festival-2015/

www.onyxbeacon.comUse cases: Education

EDUCATION

• Interactive learning • Polls, focus groups • Debates + competitions. • Scheduled courses, individual

progresses and grades• Restrict content.• Clubs, groups of research, • Co-working teams

Beacons for Smart Cities

Effective public services & interactive experiences for citizens by using micro-location, presence detection

and contextual communication based on iBeacon technology

www.onyxbeacon.comBEACONS AND SMART CITIES

Smart interface with the publicBy using ibeacons-based applications people can automatically complete a registration or request form when entering a public office. Tickets for accessing public services, managing queues in administrative buildings, respecting privacy in some conditions, providing equal opportunities for citizens, and many other automated interactions with the public based on presence detection are indicated applications of our technology.


Analytics: development & improvementAccurate detailed analytics about frequency, time duration, preferred areas and major flows regarding people presence in public spaces like main streets, markets, parks, bus and train stations or other crowded public places. Other use cases: infrastructure tracking, geo-guiding, parking places occupancy and usage frequency, touristic assistance for visitors.


Smart support in emergency situationsMicro-location can provide life-saving intervention for routing, safety measures and exit assistance in emergency situations in public areas or buildings. In special health emergencies, finding a defibrillator or another medical resource in public areas can be intermediated by ibeacons.


Indoor NavigationThe citizen arrives at the institution’s office, opens the mobile application, and chooses from the menu the service he needs. The iBeacon infrastructure in the building and the mobile app communicates with the cloud platform, delivering his actual location and offers the best route inside the airport. All the accessible locations and services can be presented to the visitor as an interactive map-based navigation and way-finding interface.


Tourism: Sightseeing through CityAppTourists should be a segment of public targeted by local administrations. Those who download the City App and opt-in for the Sightseeing function could receive a huge volume of information about points of interest, attractions, entertainment and leisure offers and local events. The information will be delivered in a relevant manner, taking in consideration the location of the user and the accessible or visible touristic attractions in proximity.


Real-time data on crowded areasBy adding iBeacon infrastructures in the office building, you will be able to seriously expand the accurate information you have about the number of visitors in each area, at every moment, and the number of citizens waiting, in specific locations, minute by minute.


Accessibility for disabled peopleWhen arriving at your office, passengers with special requirements (aged, visually impaired, people with disabilities or using wheelchairs) could use the mobile application to select the service of their interest and to mention that they will need special assistance.The public officers will be instantly notified about this special situation and will know how to act. At his turn, the citizen can be oriented in which area of the building to arrive.


Proximity and profile-based marketingPublic institutions could become advertising broadcasters or can team up with specialized companies, in order to smartly and efficiently use their micro-location and proximity communication capacities and to generate supplementary income or other benefits from partnerships. By creating smart interactions, using gamification techniques and developing engaging marketing and communications programs, citizens can receive valuable commercial information and can take advantage from interesting opportunities.


Personnel monitoring The iBeacon infrastructure and the mobile application can provide real-time presence detection in all areas. For the users which will opt-in for the service of individual monitoring and reporting, this capability will be activated. Best example for the utility of this type of service are employees with specific roles or functions. Their routes can be pre-defined and monitored and, in case of suspect deviations from the expected path, an alarm can be delivered to a tutor or supervisor.


Community development & interactionPolls, focus groups, visitors behavior studies, other types of interactions can be activated in relevant contextual conditions, in order to receive real-time and accurate feedback from citizens. People can be informed about new services, temporary or definitive changes, improvements, development plans, can be motivated to participate in civic-related initiatives, can receive job offers or other types of information, and can participate to decisions and debates as active members of the community.

www.onyxbeacon.comRIGHTKETING

www.onyxbeacon.comRIGHTKETING