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rethinking marketing

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marketing focus has been shifted to customer rather then on product

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  • 1. IT GOVERNANCE Presented by1.Navneet Singh(2013165) 2.Nilay Kohalay(2013 3.Nimisha Agarwal(2013 4.Nisidh Lad(2013

2. contents What is information technology IT GOVERNANCE Why IT Governance Framework Who benefits from IT governance Areas of IT governance Rules and regulation Advantages and disadvantages Implications 3. What is Information Technology? It refers to creation, gathering, processing, storageand delivery of the information and processes and devices that make it possible. It processes raw data. It can package information in new form so that it iseasy to understand and attractive. It deals with the use of computers and computersoftware to convert, store, protect, process, transmit, and securely retrieve information. 4. IT Governance Consistsof the leadership, organizational structures and processes that ensure that the enterprises information technology sustains and extends the organizations strategies and objectives. Safety of the commonwealth, duty to our principals, and to eachother requires that we adhere, and be seen to adhere, to the highest ethical standards of behavior. It can be classified as running the business of IT vs running thetechnology by setting the rules and assuring that they are followed. Ethical responsibility of the stakeholders. Principal Business Commonwealth People Each other - Reputation 5. Why IT governance? RACE 1) 2) 3) 4)Responsibility Accountability, Communication Empowerment 6. Why IT governance ? Direct impact on business performance Operational Strategic Risk Regulatory Environment 7. Framework of IT governance 8. Who benefited from sustainable and effective IT governance? What Executives get? What mid level business manager get what senior it manager get What program /project and operation manager get? What everyone gets 9. According to the IT Governance Institute, there are five areas of focus: Strategic alignment: Linking business and IT so they work well together. Value delivery: Making sure that the IT department does whats necessary todeliver the benefits promised at the beginning of a project or investment. Resource management: One way to manage resources more effectively is toorganize your staff more efficiently. This allows organizations to deploy employees to various lines of business on a demand basis. Risk management: Instituting a formal risk framework that puts some rigoraround how IT measures, accepts and manages risk, as well as reporting on what IT is managing in terms of risk. Performancemeasures: Putting structure around measuring business performance. One popular method involves instituting an IT Balanced Scorecard, which examines where IT makes a contribution in terms of achieving business goals. 10. References that are useful guides to the implementation of information technology governance are: AS8015-2005 Australian Standard for Corporate Governance of Information and Communication Technology. ISO/IEC 38500:2008 Corporate governance of information technology, provides a framework for effective governance of IT to assist those at the highest level of organizations to understand and fulfill their legal, regulatory, and ethical obligations in respect of their organizations use of IT. COBIT (Control Objectives for Information and related Technology) world's leading IT governance and control framework. COBIT provides a reference model of 34 IT processes typically found in an organization. ITIL (IT Infrastructure Library) is a high-level framework with information on how to achieve a successful operational Service management of IT, developed and maintained by the United Kingdom's Office of Government Commerce, in partnership with the IT Service Management Forum. ISO/IEC 27000-series - focus on Information Security CMM - The Capability Maturity Model: focus on software engineering TickIT - a quality-management certification program for software development Non-IT specific frameworks of use include: The Balanced Scorecard (BSC) - method to assess an organizations performance in many different areas. Six Sigma - focus on quality assurance TOGAF - The Open Group Architectural Framework - methodology to align business and IT, resulting in useful projects and effective governance. 11. Advantages More synergies More standardisation More control over priorities Increased infrastructure Critical mass of skills Improved visibility into cost More responsive to diverse needs 12. Disadvantages Business Unit Autonomy Typically higher cost Poor integration Less Standardisation Enterprise Wide Less responsive to owners and business units No business unit ownership Not aligned to business Slower time-to-market 13. Learning and Implications Learnings: Ongoing Operations Cost effective service Delivery Value creation and Capture Strategic Partnership Strategic Leadership Implications: Calculating the cost effectiveness Benchmarking against the best peers Communicating the structures and changes throughout the organization Quick Flow of data throughout the organization