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SMX Advanced 2014 Session #SMX #22B - Rethinking Retargeting: Top Strategies For Driving Conversions From Key Audiences - Retargeting Awesomesauce By Bryant Garvin @Bryantgarvin Of Bryant Garvin Consulting Read more on marketing strategy on http://marketingland.com
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Retargeting AwesomeSauce
June 12, 2014 SMX Advanced Session #22B
@BryantGarvin
Me:
#SMX #22B @BryantGarvin
18 years Sales & Marketing
Last 8 years Digital Marketing
You Don’t Want Me Doing Your SEO
Paid Media Aficionado
In-House & Agency Experience
Started Search Engine Side (Lycos)
Nicknamed: Dr House of PPC
Passionate About Diversification
#SMX #22B @BryantGarvin
#SMX #22B @BryantGarvin
Let’s
Talk
About
You
#SMX #22B @BryantGarvin
Don’t
Phtoto credit : http://en.wikipedia.org/wiki/File:Donkey_from_Shrek.jpg
1/2
Your
Retargeting
DIVERSITY IS
STABILITY
#SMX #22B @BryantGarvin
#SMX #22B @BryantGarvin Photo credit: http://bradajohnson.files.wordpress.com/2013/05/streettacos1.jpg
Vendors
Please
K.I.S.S.
#SMX #22B @BryantGarvin
Get Insights
Who Do You
From???
#SMX #22B @BryantGarvin
“Doing Retargeting
Before it Was
Remarketing”
#SMX #22B @BryantGarvin
CRM & Loyalty
#SMX #22B @BryantGarvin
ORGANIZE
#SMX #22B @BryantGarvin
Build
Audiences Through
#SMX #22B @BryantGarvin
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#SMX #22B @BryantGarvin
The Gmail Dilemma
KEEP YOUR HEAD UP
#SMX #22B @BryantGarvin
Use your Email &
CRM Data with DSPs
#SMX #22B @BryantGarvin
#SMX #22B @BryantGarvin
#SMX #22B @BryantGarvin
Middle
Man
#SMX #22B @BryantGarvin
#SMX #22B @BryantGarvin
Phone #s
Ad IDs
#SMX #22B @BryantGarvin
Use
As Negatives
Custom Audiences
#SMX #22B @BryantGarvin
W
CA
#SMX #22B @BryantGarvin
Layer Traditional
Facebook Targeting
#SMX #22B @BryantGarvin
Switching
Gears
SEARCH RETARGETING
The SERP
Search
OFF
#SMX #22B @BryantGarvin
#SMX #22B @BryantGarvin
50%
to 80%
Lower CPCs
#SMX #22B @BryantGarvin
Buyer
Beware
#SMX #22B @BryantGarvin
#SMX #22B @BryantGarvin
#SMX #22B @BryantGarvin
Cute
Case Studies
Cool
#SMX #22B @BryantGarvin
Timing
Matters
#SMX #22B @BryantGarvin
Organize
Your
Audiences
#SMX #22B @BryantGarvin
Points
to
Remember