SUMMER INTERNSHIP PRESENTATION ON

“Analytical Study of Retail Asset Product of Marketing in Compitative Environment”At

Submitted By:-Divya Agarwal

PGDM-BMEnrollment No.-BM/JULY/15/28/3078

Faculty Guide:- Corporate Guide: - Dr. Ranjan Upadhyaya Mr. Harish Paliwal Professor FMS-IRM Asst. General Manager Jaipur Bank of Baroda Jaipur ,

Bank of Baroda Profile

Founded - 20 July 1908 Headquarters -Vadodara Key people - Ravi Venkatesan (Chairman)

P.S. Jayakumar (CEO&MD) Industry - Banking Products - Financial Services Employees - 38737 Branches - 5478 (India) - 585 (Rajasthan) Owner - Government of India Website - www.bankofbaroda.com Tagline - India’s International Bank

Introduction Assets that are retailable - The estimated amount for giving loans to fruitful projects - In every years budget preparation, a certain portion is kept for certain development and certain help for deserving that supports the nation and the bank's interests. Such amount is the retail asset.

Asset Product of Bank of Baroda

Education loan1. Baroda Vidya2. Baroda Gyan3. Baroda Scholar4. Baroda career Devleopment

Auto loan1. Two wheeler2. Car loan

Education loanLoan Eligible

amountMargin Rate of interest

Baroda vidya Max 4 lac nil Base rate+2.5%

Baroda Gyan(Study India)

Max 10 lac Up to 4 lac - NIL

12.13%Above 7.5 lac Base rate+1.75%

Baroda scholar(study abroad)

Max 20 lac Above 4 lac5% (India)15% (abroad)

Abroad 15%

Career development

Max 10 lac(India)Max 20 lac (abroad)

15% (any scholarship will not be included)

Base rate+ 2.75%= 12.40

Auto loanAuto loan eligibility margin Rate of

interest

Two wheeler 5 times of GMIEMI= max 60

10% on invoice value

Base Rate + 4%i.e. 13.65% (staff & ex staff)

Car loan 24 times of GMI(salaried)

Loans up to 15 lac for new car -15% of Road price > 15 lac – 20% on road price for Old Car. 40% of agreed sale price.

Base rate +0.25%=9.90%

Broad Objective of Study

The broad objective of the study is “To Analyze of Retail Asset Product of Marketing in Competative Environment”

Specific objectives: -

To study various retail loan products provided by Bank of Baroda.

To study the satisfaction level of customers towards the Banking services .

• Descriptive research Design was followed in the study

Research Design :

• Convenience SamplingSampling Technique:

• All the customers of bank of Baroda Nehru Place branch are the part of universe.

• Universe size:- 500

Universe:

• 103 Customers• 51- Existing Customer• 52 – New customer

Sample Size:

Tools of data

collection

Interview

Questionnaire

Graphical presentatio

n

Pie Charts

Data Analysis

Tool

SPSS Tool

Data Analysis and Interpretation

Objective 1To study various retail loan

products provided by Bank of Baroda.

Respondents :- Existing customers of Bank of Baroda

Availed any loan from bank of baroda

Frequency Percent Valid PercentCumulative

PercentValid YES 51 100.0 100.0 100.0

100%

Avail any loan

Yes

Kind of Loan taken by respondents

Frequency PercentValid

PercentCumulative

PercentValid Auto loan 17 33.3 33.3 33.3

Personal loan 10 19.6 19.6 52.9Education loan 10 19.6 19.6 72.5Home loan 14 27.5 27.5 100.0Total 51 100.0 100.0

33.30%

19.60%

19.60%

27.50%

Type of Loan

Auto loanpersonal loanEducation loanHome loan

Amount of sanction loan

Frequency PercentValid

PercentCumulative

PercentValid Up to 5 Lac 24 47.1 47.1 47.1

6-10Lac 16 31.4 31.4 78.410-15Lac 6 11.8 11.8 90.2More than 15Lac 5 9.8 9.8 100.0Total 51 100.0 100.0

47.10%31.40%

11.60%9.80%

Amount of sanction loan

up to 5 lac6-10 lac10-15 lacmore than 15 lac

Paper Formalities in Whole Process

Frequency Percent Valid PercentCumulative

PercentValid Justified 34 66.7 66.7 66.7

Too Much 17 33.3 33.3 100.0Total 51 100.0 100.0 11

66.70%

33.30%

paper formalities

jistifiedtoo much

Mode of Payment

Frequenc

y PercentValid

PercentCumulative

PercentValid Cash 3 5.8 5.8 5.8

Cheque 11 21.2 21.2 26.9ECS 34 65.4 65.4 92.3Wire Payment 4 7.7 7.7 100.0

Total 52 100.0 100.0

5.80%

21.20%

65.40%

7.70%Mode of Payment

CashChequeECSWire payment

Awareness regarding hidden charges of BOB

Frequency Percent Valid PercentCumulative

PercentValid YES 45 86.5 86.5 86.5

NO 7 13.5 13.5 100.0Total 52 100.0 100.0

86.50%

13.50%

Awareness regarding hidden charges

yesno

Comparison in rate of interest with peer banks ( SBI, ICICI )

Frequenc

y PercentValid

PercentCumulative

PercentValid Excellent 14 26.9 26.9 26.9

Good 21 40.4 40.4 67.3Satisfactory 14 26.9 26.9 94.2Bad 3 5.8 5.8 100.0Total 52 100.0 100.0

26.90%

40.40%

26.90%

5.80%

Comparison of Interest Rates with Peer Banks

ExellentGoodSatisfactoryBad

Objective 2

To study the satisfaction level of customers towards the Banking servicesRespondents:- New customers

Satisfaction with overall behavior of the concerned person

Frequency PercentValid

PercentCumulative

PercentValid YES 41 78.8 78.8 78.8

NO 11 21.2 21.2 100.0Total 52 100.0 100.0

78.80%

21.20%

Behavior of the concerned person

yesno

Concerned official gave Satisfactory Answers

Frequency Percent Valid PercentCumulative

PercentValid YES 40 76.9 76.9 76.9

NO 12 23.1 23.1 100.0Total 52 100.0 100.0

76.90%

23.10%

Concerned official gave You Sat-isfactory Answer

yesno

Satisfaction of customers towards loan sanctioning time

 Frequenc

y Percent Valid PercentCumulative

PercentValid Highly satisfied 8 15.7 15.7 15.7 satisfied 30 58.8 58.8 74.5 dissatisfied 8 15.7 15.7 90.2 Highly

dissatisfied 5 9.8 9.8 100.0  

Total 51 100.0 100.0

15.70%

58.80%

15.70%

9.80%Duration Taken By Bank

Highly satisfiedSatisfiedDissatisfiedHighly dissatisfied

Cross-tabulation between Amount of loan taken and Duration of sanctioning loan

Findings & Suggestion

Objective 1:-To study various retail loan products provided by Bank of Baroda.FINDINGS:-There are only 19.6% respondents who took

education loan from bank of baroda.There are 86.5% customers have awareness

regarding no hidden charges of Bank

SUGGESTIONS:-BOB has to reduce it’s rate of interest to

increase it’s customers.Make aware customers about the least

processing charges of BOB rather than other banks.

CONTD..FINDINGS:-There are 40.4% customers who

feel good about the rate of interest of Bank of baroda with Peer banks.

SUGGESTIONS:-

Bank Should focus on customers wants regarding rate of interest.

Objective:-2To study the satisfaction level of customers towards the Banking services

FINDINGS:- There are 33.3% customers who are not

satisfied with paper formalities of bank.There are 15.7% customers who are

dissatisfied with the loan sanction time of bank.

SUGGESTIONS:- Bank has to emphasis on online process.Bank should reduce some paper

formalities and try to approve loan in appropriate time.

Thank you…