CAMPAIGN ACADEMY 2013 - 2014

From the Desk of the

Chief Marketing Officer

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Inside

Mission 1: Pre-Launch

Planning & Evaluating

Mission 2: The Campaign 1st Half

Updates & Promotion Momentum

Mission 3: The Campaign 2nd Half

Staying Motivated

Mission 4: The Campaign Part

Give Thanks & Appreciation

this guide

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MISSION 1

PRE-LAUNCH

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Building Planning & Evaluating Building the Idea

It is very important to forecast how much you are asking for, create a budget that details how you plan on spending the money, and evaluate if these two things match with the public world of Crowdfunding. Do some research on other crowdfunding sites and talk to as many people as you can. Don’t be afraid of feedback—either good or bad—this will help you see that there are going to be a variety of feelings and will help you understand how you might go about answering questions in the future. Try to put yourself in the other person’s shoes and consider what you would donate your money towards.

The Pitch

This is the part where you take all that preliminary work of

building your idea and submit it to RepayVets for approval

and consideration. Special points to consider:

- Full Funding: You keep all the money if you hit goal

- Flexible Funding: You get all money if you hit goal or not

Notes:

- Make sure you have thought about your gifts to your

donors and the upfront costs you might need as these

are crucial to getting donations

- You will need to be able to earn 20% to 30% from friends

& family and this can be done prior to your launch so you

are showing the world you are a good businessperson

- 45 day campaigns are the most successful

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Building Planning & Evaluating More about Gifts

Do the work of strategizing about your gifts and sourcing

them 30 days prior to your campaign launch

Gifts for your donors—especially at your highest levels—are

crucial to the success of your campaign.

Yes, most people are happy to donate $5-$25 dollars but

think about how many people at these levels you will need

to reach to make your goal.

Consider how important it is to your campaign to get as

many $50-$250 donations. Then think about what you

would like to receive if you were making that kind of

donation.

If your campaign is for a product it would be easy to give a

unit of product or if you were trying to open a restaurant

then it would be just as easy to give a dinner. So consider

your gifts and get creative. Here are some ideas:

- Offer to perform tasks or services for top donors

- Get local businesses to donate dinners, products or

services

- Contact brands and corporations and ask for sponsored

products—people love chocolate!

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Building: Checklist

Video

1 minute to 3 minute video starring you!

Show any drawings or mock-ups

Give a short bio & story about your project

Written Summary

Same as video but in written form

Write the things that are hard for you to say

Build trust and compassion for your effort

Gifts

Larger donations require the best gifts

Offering a shirt for $100 donation doesn’t work

Offer a broad range – from $10 to $1000

Add pictures or videos of your gifts

Social Media

You must be active so get all of them ASAP

Post a link to your RepayVets campaign

You must be disciplined & post everyday

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MISSION 2

CAMPAIGN 1st Half

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Managing your Campaign: Starting the Momentum Assemble Your Team

Enlist 2-10 people that will be running the

campaign with you.

Before launch assemble your team and each of

you make a list of your contacts by type:

- Phone

- Email

- Social Media

- Live events (do not discount the importance)

Make a Master Calendar of when you will be

doing each of the types of outreach. Consider:

- Start the process 30 days before launch

- Email & Social should be update every week

- 2 weeks in – hit the phones & live events!

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MISSION 3

CAMPAIGN 2nd Half

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Managing your Campaign: Keeping the Momentum

Make Goals & Track Progress

• Make it a goal to get 1 new donation per day

• Post a new social media update

• Get others to post your donation link on their

social channels

• Make follow-up calls to your family & friends

• Source & add new gifts to your higher levels

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MISSION 4

POST-CAMPAIGN

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Thank your team and

donors!

Money Management

Remember that your whole experience whether successfully funded or missing your goal has been made possible by all those around you that believed in you and supported you from the start.

There is no shame in missing your goal and you should still thank everyone even if this is the result.

For the rest of you – now the hard work begins!

Depending on how detailed you made your pre-

campaign spending plan you should now think

about revisiting it and making any adjustments.

Keeping your donors appraised of adjustments

will go along way in helping to practice the type

of transparency that will help you if you decide

to eventually go after additional funding

opportunities.

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START YOUR NEW

LIFE TODAY!

REPAYVETS.COM