Real Time Marketing at the Social Media Era

KRDS POUR YVES ROCHER

KRDS


EXPERIENCE SOCIALE, nf


+2000PROJECTS9

awards

Mktp

art

ne

r

5 y

ears

in a

row

7years140talented people108 ACTIVE

CLIENTS



BRAND CONTENT

SITE & APPS

PUBLICITÉ

COMMUNAUTÉS

INFLUENCE


RTM


Rebondir en temps réel sur une actualité chaude, en la détournant

à son avantage, afin de capitaliser sur l’attention générée


Un phénomène pas si nouveau,,,


Le RTM froid




Le RTM chaud




CommitStrip, la BD by KRDS

302 309 J’aime

5 250 commentaires

28 106 partages


Posts viraux by KRDS


Posts viraux by KRDS


Attention !


Attention !


C’EST A VOUS !







Comment se préparer

Définir l’identité sociale de la marque

Déterminer les affinités de l’audience

Choisir les thématiques et le territoire de communication

Identifier les « interdits »

Instaurer des KPI







YO & FFF



SNAPCHAT


PARTAGE DE PHOTOS / VIDEOS

STORIES

MESSAGERIE INSTANTANEE

DISCOVERS




1

Gather

Followers


1 2

Push the

right

content

Gather

Followers



EVENTS

Michael Kor’s Event Behind the Scenes


FOOD

Taco Bell Product Launches, Brand conversations with selected fans

McDonald’s new product launch


DECORATIONS

LA Art Museum’s hilarious twist on art


FASHION

American Eagle Product Launch


1 2

Push the

right

content

Gather

Followers

3

Get users to

share their

own

branded

content


ION

Orchardionorchard 4,506 +


PRE-LAUNCH

• Email blast

• Social media platforms

• On-the-ground publicity

Sample Facebook Post

Sample Instagram Post


LAUNCH IDEA #1 – SHOP, SNAP, SHARE

ION to post a

new challenge

on Snapchat

every

4 - 6 hours

Winner is

announced

instantaneousl

y

Selection:

10 winners to

be picked

randomly

Challenge:

To get users to

snap a picture

of their

purchases


LAUNCH IDEA #2 – SNAP & WIN

Users to snap a

shot of their

favourite store

Users to

redeem promo

code

in-store

First 100 users

to send their

snaps will

receive a promo

code


LAUNCH IDEA #3 – TREASURE HUNT

Tuesday Deals

–

A new initiative

by ION

Shoppers will be

directed to the

location where

the deal is

hidden at

ION to post a

hint on

Snapchat every

two hours

Finders keepers.

Shopper who

finds the deal

wins it.

Shopper can

redeem the deal

for vouchers.


Merci !