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Reach More Local Consumers With A Solid Search Engine Presence
Local SEO Overview
Is Your Business Suffering Due to a
Lack of Customers?
Feeling Disconnected From Local Consumers?
Having Trouble Getting Your Phone
To Ring?
Need More Foot Traffic Coming Into
Your Doors?
COMMON BUSINESS DILEMMAS
2. Customer Retention
Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.
4. Increased Referrals
Getting your existing customers to refer more people to your business creates effortless longevity and growth..
1. Customer Acquisition
Attracting new customers is the lifeline for any business and should be an on-going initiative.
3. Increased Spending
Getting your existing customers to spend more money with your company creates more automated revenue.
PRIMARY GROWTH FACTORS
Ineffective MarketingDo traditional marketing
methods continue to drain your budget even though they’re
ineffective?
Stiff CompetitionDo you feel like your closest competitors are taking your
fair share of the market?
Digital TechnologyAre you struggling to grasp and implement proven new-age marketing strategies?
Lack of TimeAre you putting off Digital
Marketing because you feel that you just don’t have the
time?
4 MAJOR ROADBLOCKS
OVERCOMING THE BARRIERSThere are ways to…
Put your business directly in front of your target audience
Spend your marketing dollars where they COUNT and yield the best returns
Use the power of the internet to connect with more customers and prospects
72% Of Consumers Are Already
Connecting With Brands Through
Their Various Digital Marketing
Channels And Activities…
Digital
Website Design
Online Video
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF DIGITAL
MARKETINGEmail
Local SEO
OnlineReputation
Content
GET IN FRONT OF CONSUMERS WITH LOCAL SEO
WHAT IS LOCAL SEO?
Local SEO is the process of optimizing a website to come up in the search engine results when users enter “localized” keywords and phrases into the internet search engines – such as Google, Yahoo, and Bing.
For example:“Cosmetic Dentist in Rochester, NY”
BE FOUND97% of consumers use the internet to search for local
products and services
MORE WEBSITE TRAFFICSearch is the #1 driver of
traffic to content sites, beating social media by
more than 300%
LONG-TERM RESULTSThe search engine industry
is a multi-billion dollar market
MORE MOBILE ATTENTION
50% of all mobile searches are conducted in hopes of
finding local results
Your Website
WHY LOCAL SEO IS A PRIORITY
OF A WELL-EXECUTEDLOCAL SEO STRATEGY
BENEFITS
Local Directory ListingsSites such as Google Local/Maps and Yelp, are the new Yellow Pages; this is where consumers search for local businesses
Long-Term ResultsOnce your website achieves solid rankings, they will stick long-term when properly and consistently maintained
Positive Brand AwarenessSEO makes your brand noticeable and credible because your site consistently shows up high the search results
Faster RankingsLocal SEO is less complicated than traditional SEO and can produce results much faster in many cases
Targeted Leads & Higher ROICompared to traditional advertising, SEO
provides a much higher ROI and produces more targeted leads
More Local Online ExposureLocal SEO involves targeting specific
keywords related to your local area
Higher Search RankingsThe main purpose of SEO is to
help your website show up higher in search results
Leverages Offsite ContentPublishing content outside of your
website can provide great links, traffic and other SEO value
BENEFITS OF LOCAL SEO
CONSEQUENCES OF NO LOCAL SEO
Cannot Capitalize on the Lead Attraction Power of Local SEO
Your Highly-Optimized Competitors will Capture Most of the Local Online Leads
Missed Marketing Opportunity to Produce Higher ROI
YOUR LOCAL SEO STATUS
Insert a Picture of Their Low Ranking
with a Relevant Local Keyword
You don’t have any keyword-optimized content on your site
You don’t have any social media integration with your website
You have not claimed or optimized your local business listings
(Here are some samples…)
3 MAIN PROBLEMS
YOUR COMPETITOR’S SEO STATUS
Insert a Picture of Their Competitors’ “Better” Rankings
Here
WHY DO THEY HAVE AN ADVANTAGE?
They have useful, consistent keyword-optimized content on their website
They have integrated their website with various social media platforms
They have claimed, verified, and optimized their local listings
(Here are some samples…)
Who?
What?
How?
When?Where?
Help!
WHAT SHOULD YOU DO NEXT?
STEPS TO SUCCESSBuild a Solid Local Search Presence and Maintain it Going Forward
Develop a complete SEO plan with local keyword research
Work closely with a professional who understands your goals and needs
Implement SEO into your marketing
strategy and maintain it going
forward!
SUCCESSSTEP 3STEP 2STEP 1
Analyze the Wants and Needs of Your Target Audience & Your Company Goals
Perform a Thorough Competitor Analysis
Do In-Depth Keyword Research
Claim, Verify, and Optimize Local Listings
Provide Ongoing Maintenance and Support
HOW I CAN HELP