Purple Square Consulting Company Overview

© 2017 Purple Square Consulting Ltd

Professional Services for

IBM Watson Customer Engagement

Watson Marketing


EXPERIENCED

Our multi-functional team of expert consultants can help your business get the most out of its investment in omni-channel marketing technology. We have extensive, hands-on experience across the range of Watson Marketing solutions and were the first IBM Business Partner to achieve Gold IBM Software Practice Accreditation for IBM Campaign. When it comes to deploying, operating and exploiting technology to achieve your strategic marketing goals, Purple Square Consulting are the ‘go to’ team. Whether working directly with our end-user clients or helping Systems Integrators and Marketing Service Providers support theirs, our qualified and practiced specialists are committed to delivering a successful outcome on every engagement.


COLLABORATIVE

We work alongside your project, business and IT teams to ensure that, together, we achieve your goals and objectives in a realistic timeframe that works for you. Even enterprise deployments don’t have to mean lengthy, drawn-out implementation projects, with armies of consultants working in isolation to deliver a ‘black box’ solution. Our approach is quite the opposite – our people work onsite, in collaboration with you, to ensure delivery of services and solutions that meet not just the immediate requirement but provide an understood and adopted marketing technology framework for the foreseeable future. Clients and partners that we have worked with over the years know us to be reliable, honest, hard-working ‘do-ers’. Because our Watson Marketing know-how comes from real-world experience, we aren’t afraid to challenge and say what needs to happen to get the best results for every project we work on. This approach has earned us the respect of everyone we work with.


EMPOWERING

Our work doesn’t end with the implementation, either. We empower our customers not just through the guidance of onsite implementation consultants, but also with our comprehensive learning and support services. Effective knowledge transfer and business/IT adoption are key factors in the success of technology implementations. We work with our clients and partners to ensure they have the skills and capabilities to continue to get the most out of their marketing software investment long after we’ve left the building.

OUR SERVICES


IMPLEMENTATIONOur team specialises exclusively in Watson

Marketing. With a number of Unica ‘alumni’

on board, we apply our deep knowledge

and combined years of experience to

every implementation and upgrade project

we do.

We employ our tried and tested

methodology to mitigate project risks,

keeping engagements running smoothly

and on time, delivering you the best

possible value for money. We work closely

with your team to agree tasks, key

milestones and deliverables to ensure

consistency and success every time.

OUR SERVICES


LEARNINGProviding instructors to IBM, and their

network of Global Training Partners, for the

delivery of standard IBM courses, is only

one of the learning services we offer. We

can also provide formal classroom-based

training for our own standard courses,

individual desk-side coaching or even

bespoke development of role-based

education or on-boarding packages.

All our learning offerings are developed

and delivered by consultants who have

implemented and used the solutions

themselves, providing real-world

experience that students really appreciate.

OUR SERVICES


CONSULTINGOur consultants have extensive and hard-

earned experience in data, direct

marketing and technology for marketing

and can help you improve your campaign

effectiveness and get the most out of your

investment in Watson Marketing. We

deliver high value, best-practice consulting

services and can work alongside your

teams to help them get started with the

software, fill any short term skills gaps you

may have, or review your deployment and

processes with a view to recommending

actionable improvements in efficiency or

performance.

OUR SERVICES


SUPPORTIssues, snags and failures happen, even

with the most stable software and thorough

implementations. Our range of support

services help identify, diagnose and

address any issues you might have with

your Watson Marketing environment as

quickly as possible. Our expert staff work

with your IT/application support teams, or

with IBM Support on your behalf, to

troubleshoot and provide the help required

to get you back up and running.

To mitigate issues happening in the first

place, we can also provide performance

monitoring and system auditing services.


MORE INFORMATION

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