CONNECTING BRANDS TO GLOBAL AUDIENCES

WELCOME

#publicitasevent

@Publicitas

WIFI CODE:

CONNECTING BRANDS TO GLOBAL AUDIENCES

BEHIND EVERY SCREEN

IS A PERSON

CONNECTING BRANDS TO GLOBAL AUDIENCES

PUBLICITAS DIGITAL

Connecting your brand to the right people at the right time… and on the right screen…

CONNECTING BRANDS TO GLOBAL AUDIENCES

CORE TO OUR DIGITAL CAPABILITY

TRANSPARENT

COMPLIANT

SOLUTIONS

YOU CAN

TRUST

CONNECTING BRANDS TO GLOBAL AUDIENCES

Ad Servers

Exchange/SSPs

Integrated DSPs

Video

Data Provider

Native

Contextual Targeting Partners

Analytics Platforms

Data Management Platforms

Over 20,000 Titles Globally

PUBLICITAS DIGITAL ECOSYSTEM

AUDIENCE

PUBLICITAS PROGRAMMATIC

CONNECTING BRANDS TO GLOBAL AUDIENCES

PREMIUM PROGRAMMATIC

TRUSTED MEDIA RELATIONSHIPS+AUTOMATIONBRIDGING THE GAP PMP

Bridges the gap between the super-premium inventory that is still only a direct purchase and real time buying (RTB)

UNEQUALLED GLOBAL AUDIENCES THROUGH PRIVATE MARKET PLACE DEALS

+

Automating much of the buy/sell process, enabling advertisers to purchase impressions in real time whilst maintaining the impact of premium inventory

The solution to filling the gap between display and programmatic. A private marketplace is essentially an exchange that gives advertisers control by whitelisting, ensuring brand safe inventory.

CONNECTING BRANDS TO GLOBAL AUDIENCES

WHY PUBLICITAS PROGRAMMATIC?

FIRST LOOK INVENTORY

TRANSPARENT OPTIMIZED CAMPAIGNS

+BRAND SAFE

We know media

Tailored and independent

approach

CONNECTING BRANDS TO GLOBAL AUDIENCES

PUBLICITAS PROGRAMMATIC

TRANSPARENT OPTIMIZED CAMPAIGNS

+

BRAND SAFE

+We

know media

Tailored and independent

approachPublicitas Programmatic helps brands connect to the right audience in the right environment at the right time

Access deep and established relationships with premium publishers

Expertise specialists to help navigate an increasingly complex media ecosystem

Supportdedicated client personnel and advanced tools for managing campaigns

Value media implementation handled internally

PUBLICITAS VIDEO

CONNECTING BRANDS TO GLOBAL AUDIENCES

FLEXIBILITY select direct placements or options on a white list

INTERACTION unique post view interaction opportunities

AGILITY rapid production turnaround:as little as 30 minutes for a TV ad conversion

METRICS ability to track all aspects ofaudience engagement

PUBLICITAS VIDEO

INPAGE WITHIN RELATED QUALITY EDITORIAL

+

IN THE WORLD’S LEADING MEDIA +

Plays only when in

view

Fast loading times as

video appears in screen

™

CONNECTING BRANDS TO GLOBAL AUDIENCES

WHY PUBLICITAS VIDEO?

THE PERCENTAGE OF DIGITAL RFPS THAT INCLUDE A VIDEO COMPONENT IS GROWING.

Digital video advertising revenue worldwide from 2014 to 2020, by device (in million U.S. dollars)

Note: Worldwide 2015 Source: Statista (Digital Market Outlook); ID 456747

8,696.5

10,285.58

12,031.67

13,827.55

15,663.06

17,524.29

19,248.31

2,820.63

4,669.35

6,887.27

9,418.91

12,211.12

15,157.57

18,334.82

0

5000

10000

15000

20000

25000

30000

35000

40000

2014 2015* 2016* 2017* 2018* 2019* 2020*

Revenue in

mill

ion U

.S. dolla

rs

Desktop Mobile

%

Sight, sound & emotions connect to customers

“

”

CONNECTING BRANDS TO GLOBAL AUDIENCES

INPAGE VIDEO

CONNECTING BRANDS TO GLOBAL AUDIENCES

INPAGE VIDEO

CONNECTING BRANDS TO GLOBAL AUDIENCES

INPAGE VIDEO

CONNECTING BRANDS TO GLOBAL AUDIENCES

INPAGE VIDEO

CONNECTING BRANDS TO GLOBAL AUDIENCES

INPAGE VIDEO

CONNECTING BRANDS TO GLOBAL AUDIENCES

INPAGE VIDEO

CONNECTING BRANDS TO GLOBAL AUDIENCES

DATA CAPTURE

CONNECTING BRANDS TO GLOBAL AUDIENCES

iOS INPAGE VIDEO

Demo link Demo link

PUBLICITAS MOBILE

CONNECTING BRANDS TO GLOBAL AUDIENCES

PUBLICITAS MOBILE

ENGAGEMENT OVER STANDARD MOBILE ADVERTISING

5X

TRACKEDWatch your campaigns

Bespoke Exclusive Solutions

Most creative formats can be

delivered programmatically

Immersive every creative treatment specifically designed for the advertiser’s audience

Unobtrusive ads feel like they deserve to be displayed to the user

Relevant ads delivered as part of the user experience

Interactive impactful placements: native look and feel; video; 3D rotation

Seamless latest HTML 5 technology ensures easy integration

Simple Existing images and creative can be turned into engaging formats

CONNECTING BRANDS TO GLOBAL AUDIENCES

RANGE OF ENGAGING FORMATS

Demo link

CONNECTING BRANDS TO GLOBAL AUDIENCES

PROGRAMMATIC FORMATS

SINGLE IMAGE SPIN CUBE SLIDER DECK OF CARDS TRANSFORMER VIDEO PREVIEW

CONNECTING BRANDS TO GLOBAL AUDIENCES

DEMONSTRATION

mobiledemo.publicitas.com

Demo link

CONNECTING BRANDS TO GLOBAL AUDIENCES

SOME FUN TODAY - 360 VIDEO

360 video is a rich media format which gives the user a 360 degree view of a room/place whilst moving within it.

Demo link

PUBLICITAS DIGITAL

CONNECTING BRANDS TO GLOBAL AUDIENCES

EUROPEAN EVENTS JUNE 2016

ALL NEW RFPS, CAMPAIGNS OR TEST CAMPAIGNS RECEIVED AS A RESULT OF ATTENDING OUR JUNE LAUNCH EVENTS ARE ELIGIBLE TO RECEIVE

+10%

Eg. For every 10k impressions you

book we will provide an

additional 1k free of charge

EXTRA DELIVERY

CONNECTING BRANDS TO GLOBAL AUDIENCES

PRIZE DRAW

ALL BRIEFS SUBMITTED FROM EUROPEAN EVENTS ATTENDEES ARE ELIGIBLE FOR A OUR PRIZE DRAW TO WIN AN APPLE WATCH

DRAWN ONE MONTH AFTER LAST EVENT -WINNNER WILL BE NOTIFIED

+

QUESTIONS

CONNECTING BRANDS TO GLOBAL AUDIENCES

CONNECTING BRANDS TO GLOBAL AUDIENCES

DisplayVideoMobile ProgrammaticSocial, Native, EmailContent

PrintOOHTVContentInflightRadio

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