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@davidtomas, www.davidtomas.com y [email protected]
• A Brief History of “In-‐Feed” Na6ve Adver6sing • 1910: Advertorial – Ads disguised as editorials debuted in newspapers • 1920: Branded Radio – music and stories in the form of an ad, provided to
brands for free • 1930: Sponsored radio programs – brands began to pay for their radio spots • 1940s-‐1950s: Branded TV and Soap Operas – TV programs created almost
exclusively to market products • 1960s-‐1970s: Space, Pop, Culture & Commercial – shorter commercials in-‐
between regularly scheduled programs. • 1980s: Infomercials-‐ 30 minute scheduled TV advertorials
@davidtomas, www.davidtomas.com y [email protected]
www.cyberclick.es, @cyberclicknet, linkedin.com/company/cyberclicknet
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