Properly Use Images to Power Your Website

Mary Iannotti Digital Marketing Deva

Boulder WordPress Meetup - June 23, 2015

How to Properly Use Images to POWER Your Website

Mary Iannotti | digitalmarketingdeva.com | #boulderwp @maryi

The Power of Visuals

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Views increased by 94% when an article contained a relevant photograph or infographic.

“”Source - Skyward Study

http://digitalmarketingdeva.com

http://www.skyword.com/contentstandard/enterprise-marketing/skyword-study-add-images-to-improve-content-performance/


Bittersweet Reality of Website Visuals

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A poorly executed visual strategy does more harm than good.“

”Here are a few of the challenges ….



After Adding Website Visuals …

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What is the point behind this image?

#confused

Your audience is confused.

Image by: Steven D. Palmer


http://steven4554.deviantart.com/art/Confused-Lisa-351092400



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You realize your website images are used all over the web.




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It takes too long for your website to load.


Mary Iannotti | digitalmarketingdeva.com | #boulderwp @maryi 7

There are ways to prevent these problems from happening.


Mary Iannotti | digitalmarketingdeva.com | #boulderwp @maryi 8

Step1 - Consult theme documentation.

If that doesn’t work, move on to step 2.

How to Determine Proper Image Dimensions for WordPress Sliders



Step 2 - Use Web Browser Developer Tools

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1. Install Developer Tools browser extension.

2. Visit theme demo.

3. Right click on image.

4. Select Inspect Element.

5. Dimensions appear below browser window.



Selecting Great Images

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Good Visuals Reinforce Your Message

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This image appeared next to a story about freshly baked pound cake.

Image by: Chef Dennis Littley


http://www.askchefdennis.com/2015/06/tangerine-curd-recipe/

Great Visuals Make an Emotional Connection

Check out 60 Public Service Ads for more examples of creative images that make an emotional connection at goo.gl/gL7nrd

http://digitalsynopsis.com/inspiration/60-public-service-announcements-social-issue-ads/


Customize Stock Images

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Stock Photo Customized Version

A list of non-stock photo sources can be viewed at goo.gl/jT3UCx


https://goo.gl/jT3UCx


Add Branding Elements to Images

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Image by: Paul Biedermann

Great example of visual with logo and branding.



Free Photo Editing Tools

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PicMonkey

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picmonkey.com


http://picmonkey.com


GIMP

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gimpusers.com/downloads


http://gimpusers.com/downloads


Optimizing Images to Improve Website Load Speed

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Website Load Speed

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Length of time it

takes for a

visitor’s web

browser to

request a page

from your web

server, and for all

page elements to

appear in the

visitor’s browser.



Website Load Speed Matters

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It Controls How Soon Visitors See Your

Welcome Message It’s Part of Your Brand’s Customer

Service It Influences Your Brand’s

First Impression



Image Dimensions | Image File Size

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Image Dimensions

Image File Size

1500 pixels

465 pixels

The length of a computer file in bytes.

The size of this file is 421 kb.



Website Load Speed Results

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It took 1025

ms for that

421 kb image

file to appear

in a web

browser.



Image Optimization Affects Website Load Speed

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Reducing Image File Size Decreased Load Time by 26%! Original load time: 2.74 seconds. Load time after optimization: 1.99 seconds.



Image Optimization Techniques

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There are three lines of defense you can use to safeguard your website load speed from large image file sizes.

• Selecting the right file type - JPEG or PNG. • Compressing image file size with a photo editing tool. • Using additional tools to compress large file sizes even

further.



Selecting the Right Image File Type

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JPEG • Lossy data compression. • Generally smaller file

sizes than PNG. • Commonly used for

photographs.

PNG • Lossless data

compression. • Generally larger files

sizes than JPEG. • Ideal for transparent

backgrounds, circular images and screenshots.



Use Photo Editing Tools to Compress Image File Sizes

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Compressing JPEG Files in PicMonkey

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Compress file size by selecting Roger, Pierce or Sean. Roger = smallest file size and lowest quality. You can’t compress PNG files with this tool.



Compressing JPEGs in GIMP

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Slide the Quality scale to compress JPEGs. Lower quality = smaller file size.



Compressing PNGs in GIMP

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Slide Compression level to adjust file size. Lower compression level = smaller file size.



Compressing JPEGs in Photoshop

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Slide the Quality scale to compress file size, lower quality = smaller file size. Preview image to make sure quality level is acceptable.



Compressing PNGs in Photoshop

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Choose between PNG-24 and 8 to compress file size.

PNG-8 - smaller file size, lower quality.



Additional Image File Compression Tools

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Compressor.io

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Browser-based file compression tool. The bomb for compressing PNG files. Find it at compressor.io/compress


https://compressor.io/compress


ImageOptim and ImageAlpha

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Only for Apple

ImageOptimCompresses JPEGs

ImageAlphaCompresses PNGs

imageoptim.com

pngmini.com


http://imageoptim.com

http://imageoptim.com


FileOptimizer

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Find it at goo.gl/10jpoE

Only for Windows


http://goo.gl/10jpoE


More Information

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For a more in-depth study, refer to this article at goo.gl/RrY5wR


http://goo.gl/RrY5wR

Stay in Touch

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Mary Iannotti

digitalmarketingdeva.com

Twitter: @maryi
