INCEPTION:Toyota was founded in 1937 at Japan by Kiichiro Toyota and is presently headquarteredin Aichi

VALUES OF TOYOTA: The following five principles summarize the values of Toyota:• Challenge•Kaizen (Self improvement)•Genchi Genbututsu ( Go and see)•Respect•Teamwork

PRODUCT AND SERVICE DIFFERENTIATION OF TOYOTA:

Toyota has differentiated its product added with services upon various attributes Reliability,Repairability, Style, Maintenance and other aspectsin order to distinguish its brand

Differentiation on the basis of Reliability,Maintenance and

Repair:

Toyota automobiles have ranked consistently High on quality and reliability. In response to customer Complaints over minor problems with LS 400, the Company sent technicians to the owners home for free.

Differentiation ON THE BASIS OF STYLE AND PERFOMANCE:

Toyota Supra and Toyota FT-HS were stylish sports cars manufactured that could compete with many of the major performance powerhouses of the day and the company had ceased sales of Supra in the United States

On the basis of Customization :

Toyota launched many Hybrids like

Prius and it is a market leader of

Hybrid Electric Vehicles

LEAN MANUFACTURING:

With the mastery of Lean manufacturing and Continuous improvement, its plants can make as many as eight models at a time, bringing

Huge increase in productivity and market responsiveness

Up Market stretching of Toyota:

Toyota’s Avanza swam up market and with a more mature design to realize higher margins and to effectively portray and position the brandFull line manufacturers

Co-Branding and Ingredient Branding

of Toyota:

Toyota and BMW are collaborating and Co-Branding on a midsized Sports car, as a part of their longTerm collaboration. For the sports car platform, Toyota would share its knowledge On environment friendly hybrid fuel cell technology And BMW would be contributing its expertise engineering highly dynamicvehicles

warranty and guarantee

of Toyota products :

•Toyota offers 5 years of Warranty for 100,00 Miles •It offers 12 years anti-corrosion and perforation warranty•3 years warranty for paint work and surface warranty•Extended Warranty for Hybrids•Offers lifetime guarantee for genuine Toyota shocks and absorbers.

Summary:•Values of Toyota •Product and service differentiation of Toyota •Differentiation on the basis of reliability, maintenance and repair•Differentiation on the basis of style and performance•Differentiation on the basis of customization •Lean manufacturing•Up Market Strategy of Toyota•Co-Branding and Ingredient Branding of Toyota •Warranty and Guarantee of Toyota products

Disclaimer:These slides were created by V. Ritvik Anand from Ethames Degree College during a Marketing Internship under Dr. Sameer Mathur, IIM Lucknow