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With traditional private equity returns struggling, what's a firm to do? Have you thoroughly analyzed which marketing tactics are bringing you the highest return? Have you looked into digital marketing for your private equity holdings? Finance and investment professionals have begun to recognize that with digital marketing, every single dollar can be tracked. Focused closed loop marketing and centralized marketing efforts via a dedicated web property can aid PE firms in uncovering problems in the sales cycle and opportunities for growth—regardless of their unique challenges. Want to learn more about what digital marketing can do for your bottom line? Download our free whitepaper at http://go.oneupweb.com/private-equity-holdings, or see our clients' ROI at http://www.oneupweb.com/portfolio/.
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Private Equity Holdings and the Business Case for Digital Marketing
1.877.568.7477ONEUPWEB.COM [email protected]
SUCCESSFULThe name of the game for
BUY IMPROVE SELL
PRIVATE EQUITY FIRMS
IT’S NOT
EASY
TRADITIONAL PE RETURNS
The reality is:
Have fallen by the wayside
PRIVATEEQUITYFIRM
What’s a
to do?
ANALYZEYour Marketing Tactics
1
1. ANALYZE MARKETING TACTICS
TO PROMOTEBUSINESSES
Analyze the tactics used
your
1. ANALYZE MARKETING TACTICS
THE FASTEST
Choose tactics that
the businessesGROW
1. ANALYZE MARKETING TACTICS
MARKETINGCan do just that
1. ANALYZE MARKETING TACTICS
SO EFFECTIVE?What makes digital marketing
1. ANALYZE MARKETING TACTICS
EACH MARKETING
Can be tracked
1. ANALYZE MARKETING TACTICS
SIGNIFICANTThe effects can be
2 UTILIZEClosed Loop Marketing
2. Utilize Closed Loop Marketing
YOU MUST CLOSETo realize the most meaningful metrics
your
MARKETING LOOP
2. Utilize Closed Loop Marketing
T H E E A S I E S T WAY:Make your website
THE CENTRAL HUBMARKETING EFFORTS
for all
to an effective closed loop marketing system
IS THE KEY
2. Utilize Closed Loop Marketing
2. Utilize Closed Loop Marketing
on your website to cross-reference
against desired results
YOUR VISITOR’S BEHAVIOREXAMINE
THE SALES CYCLE
2. Utilize Closed Loop Marketing
and make adjustments as needed
3 CHOOSEAn Internal or External Team
3. Choose an Internal or External Team
ASK YOURSELF:Can your needs be met internally or
IS OUTSIDE HELP NECESSARY?
of maintaining an internal team
THE COST OFAN EXTERNAL TEAMIS A FRACTION
3. Choose an Internal or External Team
3. Choose an Internal or External Team
NOT ALL AGENCIESAssess your options carefully
ARE CREATED EQUAL
FREE
The know-how to help quickly achieve and improve profitability
Download this White Paper
http://go.oneupweb.com/private-equity-holdings
Download this White Paper
http://go.oneupweb.com/5-simple-truths
Get our
papers
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