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Wel-Come To My Presentation Contentsi. Introduction To Patanjali Ayurveda Ltd.ii. Vision and Missioniii. Why To Choose Patanjali Products?iv. SWOT Analysisv. Achievementsvi. Future Plans and Goals
Introduction To Patanjali Ayurveda Ltd.
Name:- Patanjali Ayurveda Pvt. Company type:- Unlisted Public Company Category:- Company Ltd By Shares Sub Category:- Indian Non-Govt. Co. Industry Type:- Manufacturing (FMCG) Authorised Capital:- INR 5000.00 Lakhs Board Of Directors: 7 Members Head Director:- Mukta Nand Managing Director:- Acharya Balakrishna Business Partners:- 1. Bijoor Group2. Mudra Group
Company Profile
Contd,,,....
3. Kishore Biyani’s Future Group4. Mumbai Big Bazaar5. Hyper City and Star Bazaar6. BazaarCart.com7. Aditya’s Pittie Group
Products:- more than 398 Foods Groceries Cosmetics Juices etc...
Vision and Mission
Vision
1. To be a top Ayurveda company among all MNC’s
2. To Re-introduce the indian ayurveda3. To crack the world’s attraction to
our India4. To work for the welfare of Humanity5. To reinvent our traditional knowlege
of Yoga and Ayurveda
Mission
1.To reach the great heights
2. To restart the swadeshi movement
3. To produce good quality products at cheaper rates
4. To introduce indian ayurveda to this modern world
5. To crack the maximum market share.
Why to choose Patanjali Products?1. Natural In Nature2. Good Quality cum Maximum
Quantity3. No Negative Effects4. Better cum Positive Results5. Cheaper Prices as Compared To
Other Ayurvedic or Non Ayurvedic Products
SWOT ANALYSIS S-Strength
1. Brand Name2. Strong TQM3. Excellent Marketing Strategy4. Innovative Personality5. Cheap price cum Charming Products
W-Weakness
6. No standard advertising7. Lower Concentration on Other top countries8. Lower Marketing strategies
Contd...
O-Opportunities
1. Possibility of Becoming World’s Top MNC2. Expansion3. Maximum Marketing Share
T-Threats4. Govt. Regulations5. Maximum Taxes6. Lack Of Support From Foreign Govts.
Achievements
Giant FMCG in Only 5 Years Accomplished “Make In India Concept” Highest Turnover Cum Profit (2007- 250
crores and 2015 2,215 crores) Maximum Outlets In Minimum Time(2007
150 outlets and Now 2015 15000 exclusive+1,00,000 stores)
Biggest Swadeshi Movement Tough Competitor In The Market for Other
MNCs and Indian Companies
Future Plans and Goals
They want to achieve 10,000 crore business To expand the business at the global market in
next 5 years Planning Produce Beverage Drinks Planning to produce Oats, Noodles, Chips as to
crack the market share of other MNC’s To Reach the great heights as to lower the demand
for MNC’s Planning to open its outlets at Railway Stations and
Airports Planning to advertise through McCann and Mudra
for next level of Marketing plans.
Thank You
Collected, Spotted & Presented by
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