FREEWHEEL COUNCIL FOR PREMIUM VIDEOPetit Web – Jardins Ouverts / Jardins Clos

Thomas Bremond – Directeur Général, FreeWheel International

Average time spent per adult per day – total US population

#1 Trend in TV/VideoIt’s harder to reach consumers at scale and on a timely basis.

Sour

ce: N

ielse

n

US TV advertising

Operators Local avail sales

Owned Channel

Digital pressure

Digital pressure

Distributionall networks

Turner

AMC

Scripps

Discovery

Viacom

Disney Networks

CBS

Fox

NBC

0% 10% 20% 30% 40% 50% 60% 70% 80%

~ $50bn of ad revenue contributes ~49% of total programmer revenue

$73bn

$bn$bn

$bn

2015 Announcing the death of TV!

The FreeWheel Council for Premium Video (FWC) serves the collective interest of those in the premium video industry through leadership positions, research, and advocacy to promote the premium video economy

30 members including:

POSITION 1APRIL

The Unrivaled Value of Premium Video

POSITION 2JUNE

Reconstructing Programmatic for Premium Video

POSITION 4NOVEMBER

Cross-Screen Unification (incl. Measurement)

POSITION 3OCTOBER

Improving The Ad

Experience

CONTENT TRANSACTION CREATIVE SCALE

ADVANCING THE AD EXPERIENCEPart 1 & 2

Viewers complain about poor ad experiences

Improving the ad experience: a buy-side perspective

Creating a better ad experience for users/consumers

Inadequate measurement/Cross-screen metrics

Ad blocking

Managing/integrating big data

Ad fraud

Reaching millennials

Cord-cutters

Walled gardens

52%

49%

46%

41%

35%

27%

27%

23%

Biggest challenges facing the video ad industry? Who has responsibility for improve ad experience?

Agency's creative department

Agency's media/planning/buying department

Marketer/advertiser

Publisher/media brand

Tech vendor partners

71%

61%

59%

57%

52%