Presentation Coke

ALL RIGHTS RESERVED, copyright 2015, [email protected]

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Delivering the best smartdiscountsAnd entertaining interactive promotions in augmented reality !


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We are creating sales before shelves !


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Do you feel the CLICK?


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All hot promotions in the same place for you !


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Prepare for the future promotions, the most powerful promotion system using smartdiscounts

and interactivity in augmented reality is now available in Romania through PROMOhypermarket

app thanks to collaboration with a british division of Hewlett-Packard Company (Aurasma)


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Retailers, producers, distributors and big brands have the opportunity to use the best marketing resources through

communication and interactivity in augmented reality using the same platform and the same approach at a global scale with

PROMOhypermarket, PROMOtv and PROMOcinema


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PROMOhypermarket, your 24/7 discounts store, is addressing to promotions consumers,

those who know to choose quality at the best price,

to modern consumers who know to be well informed and efficient and sure

those who know to take fun and to be always in touch with friends and what is new in town


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To benefit from PROMOhypermarket and partners best proposals is needed only the smartphone, tablet or smartglasses with a good internet connection and PROMOhypermarket app downloaded on

your device


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With our natural interactive and intuitive user interface consumers could go to shopping in their 24/7 discount store

anytime and anywhere, in their kitchen, on the couch, on their TV, in mall, on the street and sure in front of the shelves


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It is simple, open the PROMOhypermarket app, scan the fridge, scan the oil bottle near the oven, posters in subway station, your credit card, today newspaper, labels in supermarket, commercial on

television or even a bus, and you are in touch with the best promotion of the

day, free music, free movies, augmented reality games,

gifts, samples and interactive discounts and all of this without run for barcodes or QR codes


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Additionally, PROMOhypermaket is preparing for online costumers www.promohypermarket.ro a store with discounts and instant surprises, PROMOtv the first deal tv in augmented reality and PROMOcinema an interesting mix between movies

and divertisment in augmented reality


http://www.promohypermarket.ro/

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Another reason for PROMOhypermarket is BuBBles Lab, our tech team which was assembling in 2013, on our desks,

a 100% functional prototype for augmented reality smartglasses


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PROMOhypermarket products and services:


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1) Augmented Facebook


https://www.youtube.com/watch?v=pR-WnhvNqsM

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2) Augmented press cover/article


https://www.youtube.com/watch?v=IppwWY1W-VE

https://www.youtube.com/watch?v=1vjutxrEScc

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3) Augmented recipes & how to videos


https://www.youtube.com/watch?v=29WqS1LpnEo

https://www.youtube.com/watch?v=CaSwqP1_gx8

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4) Smart discounts and instant gifts


https://www.youtube.com/watch?v=1rY9WWrBipA

https://www.youtube.com/watch?v=XCR1pZM21ig

https://www.youtube.com/watch?v=dpuUYbLENHA

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5) Musical playlist and acces to free movies


https://www.youtube.com/watch?v=eI8dUed3fsY

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6) Games (puzzles, lego, video&sound quest, karaoke, brain games)


https://www.youtube.com/watch?v=A58lYUneQl8https://www.youtube.com/watch?v=I45Ur7FLjyE

https://www.youtube.com/watch?v=gNtkSU4QZaM

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7) Augmented labels and packages, POS materials

(posters, displays, leafets, hangers, t-shirts etc.)


https://www.youtube.com/watch?v=6YTZ8Oa6SQU

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WHY PROMOhypermarket?


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Valuating the big wish of all marketers in business to build a personalized, real-time, direct and

two-way connection with customers, a connection at low cost, yet easy to maintain and develop


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Giving to the market our answear for one big question: how could we alchemize our effort on social media

and certified fans in real sales


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Mobile phones and tablets are perhaps the most transformative devices since the invention of the PCWe all have them in our hands virtually all the time

We check them constantly, often every few minutes, and many of us have two or three of these devices in

useIncreasingly, shoppers are using these mobile devices

to research and complete their purchases


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on mobile devices…


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80% of consumers browse the internet48% watch a video

63% access a social network33% use mobile devices while watching TV

22% while reading the newspaper79% use to help with shopping

48% get promotions and cupons74% make a purchase based on a smartphone search

30% Romanians have at least one smartphone 2,5 million smartphones sales/year in Romania


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Highlights…


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Brand advertising is moving on smartonlineDirect response advertising become interesting and more efficient

Brands are finding money and save money online and mobilePositive trends for online and mobile discounts and specials

Customers are looking for real time experiences and social media experiences

Budgets are migrating from traditional to digitalMedia communication trends: distributed, personalized, contextualized

Brands search for structures for two-way, real time communicationNext phase on Internet: audience-centric web

Marketers are looking to engage directly with customers via independent online platforms


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Our opportunity is the clients attitude more focused on value for money with an increasing

appetite for features and price comparisons

in an efficient time manner


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PROMOhypermarkets business mission is to be an attractive, effective and convenient multimedia and

online link between consumers and promotions, rewarding both consumers and corporate clients with a professional service in an evident profitable and time

saving manner


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We are using marketing as a serviceTo develop personal customer experience

And generate customer touchpointsBefore sales as a

Guiding line to stores


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PROMohypermarket is designed to Explore, Develop and Harvest connection between retail big market and growing internet sales power


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Brand Activation is the keytool to brand successAnd simply, we connect your brand to consumers in a valuable,

fun and friendly way


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our reasons to follow the leaders are…


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industry brick and mortars:

20% increase of urban population70% increase of personal expenditure per capita

1 billion of teens today50% increase in middle class


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And take the opportunity:

to build PROMOhypermarket system following some powerful trends

1) Click and collect with smartdevices2) Second screen experience with smart

devices3) Buying off-premise and pick-in-store,

door-to-door or at pick-up-points


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Setting strategic priorities for our B2B partners:

1) Increase brand capital through brandawareness, winning hearts and

minds

2) Maximize flow on brands touchpoints

3) Win at the point of sale

4) Invest and generate buyings before shelves


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Building a habit on clean executions:

1) With convenience2) Simple interactions and comfortable UX

3) Innovator on new channels


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Our SWOT arguments:

1) One app for all promotions vs. an app for every brand

2) Prices beginning with 10euro/day3) Software produced by a reputable company

4) Simple UX and efficient interaction5) Clear business concept

6) Creativity and synergies with our smartglasses7) In-house design capabilities for our B2B

8) Adding-in as partners young designers and journalism students


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1) Following a FAB structure:

F1) Modern application using smartdevicesA1) Easy to use

B1) Consumers with a good income but still mass market


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F2) Real-time application A2) Develop impulse acquisition and buy now

featuresB2) Very good for new customers acquisition


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F3) Build direct interaction with consumers on brand touchpoints

A3) Creating emotional connections, click&collect, multimedia, etc

B3) Customer retention


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F4) Fix price on link, not a pay on click systemA4) Good base price, able to guide a big number of users with the

same costB4) Real revenue maker


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It is about how to get customers attention and attract them until they fall in love with your brand !

Why to build brands touchpoints, a lot of real-time linked touchpoints?


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If you have sales problems or new products to promote, this is totally for you !


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These are, in fact, old sales secrets…


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the first is PRE-SELECTION if you are preselected through your brand, product , price, placement or promotion in the mind of your

prospect you will sell fast and profitable


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the second is DISCOVERY if your prospect is discovering something good linked with your brand, product or price is

tempted to add it at all company and this is counted in your brand capital


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discovering behavior is one of the oldest winning and vital attitude in human endeavor, one of the

best teaching and rewarding way to progress

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if you have something to be discovered everydayyour brand still exist !

is simple like that !


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PROMOhypermarket could do amazing things for you, it is exactly what you need, big impact with small

budget ! and it is available for you now !


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In the next few years our system will be used on the large scale and the stacks involved will be higher, so getting experience from beginning is a valuable investment and a differentiation

point from competition !


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With PROMOhypermarket things are simple and efficient, PROMOhypermarket is an attraction switchboard, a sales generator, a sales boiler with stuff which are working in the

same way on every customer all over the world…


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Why ?


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Because we are all humans and in our way through 2014 we have been using the same skills and the same type of

thinking to became bipeds, to discover fire, wheel, television, Coke, Pampers, Microsoft, internet, etc


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In few words it is about:

DISCOVERING REWARDS TO PRE-SELECT THINGS


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Using PROMOhypermarket we could make every consumer a buyer and a fan of your brands !


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THANK YOU !


Marketing

Presentation Coke