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72%

89%

Of in-house teams expect to increase investment in the next 12 months

Of PR agencies are increasing content marketing services to clients & all expect increased revenue from content marketing in the next 12 months

PR practitioners view purpose of content marketing as:

Agency In-house

Customer engagement

Brand awareness

82%67%

91%78%

‘‘Content is only as good as the people

producing it.’’

Dylan JonesEditor-in-Chief, British GQ

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