@AndrewCMiller  

Andrew Miller | @AndrewCMillerCo-Founder | Workshop Digital

You Got The Conversion, Now What?!

@AndrewCMiller  

Buying clicks and generating conversions is no longer enough!

THE PPC CHALLENGE

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Your PPC Campaigns

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Most clicks won’t convert

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Start with the clicks that close

Of all the clicks we get, which convert to a closed sale?

How can I get more visitors like them?

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Which clicks convert to a sale?

Question #1

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Capture Campaign Data in Your CRM

Campaign  &  KW  data  Ad  crea6ve  Offer  Landing  page  variant  

Campaign  data  Promo6on  /  Offer  Whisper  messages  

Customized  sales  pitches  Calculate  Life6me  Value  

1

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Track Offline Sales in AdWords

1.  Import CRM data from offline sales to create AdWords conversions.

2.  Identify the campaigns, keywords, and ads that generated an offline sale.

2

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Nurture Those Leads! 3

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How can I get more visitors like the ones that close?

Question #2

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Remarket to Advanced Segments

All  Visitors  

Product/Service  Category  

Product  

Add  to  Cart  

Completed  Purchase  

4

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Find Lookalike Audiences

Your  Customers  

Google  

Facebook  

TwiLer  

LinkedIn  

5

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Measure Assisted Conversions

1.  AdWords: Tools > Conversions > Search Funnels 2.  Analytics: Conversions > Multi-Channel Funnels > Assisted Conversions

More  Info  

6

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Compare Attribution Models 7

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Identify trends with Cohort Analysis

More  Info  

8

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PPC pros need to look beyond the conversion & help close the sale!

CONCLUSION

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Analyze Segments &

Cohorts

Measure Conversions

& ROI

Expand Audiences & Channels

Refine Never Set &

Forget!

@AndrewCMiller  

THANK YOU! Andrew  Miller  

Workshop  Digital  WorkshopDigital.com