YEPME.COM

PRESENTED BY : PARAS

HISTORY

• Yepme is an online shopping company headquartered in Gurgaon, Haryana, India. It was established in April 2011.

• The company specializes in the online retailing of men’s and women's garments and accessories.

• It was launched by 3 alumni of IIT & IIM’s:Vivek Gaur, Sandeep

Sharma and Anand Jadhav.

Vivek Gaur (CEO)

• Mr.Vivek Gaur has experience building successful online companies like Bagittoday.com.

• He has also held senior positions in marketing and sales with HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever.

Sandeep Sharma(Founder)

• Sandeep Sharma is the

Founder/COO and CTO of

the company.• He is an e-commerce, technology

and operations specialist having held senior positions with Accenture, Sapient, SBI Capital Markets and HCL Technologies.

Anand Jadhav (President)

• Anand Jadhav (President) is a merchandising

and supply chain expert.• He has also worked with leading

apparel retailers including Shoppers’ Stop, Globus, Pantaloon and Reliance Trends.

Funding

• Yepme.com raised Series A investment from Helion Ventures Partners.

• In August 2012, Business Today reported that Yepme has raised 9 million in total from Helion Venture Partners and a California based investor.

Operations

• Main target customer for Yepme.com is tier 2 and tier 3 towns, where the big apparel brands do not have many retail stores

• In August 2012, Business Today reported that around 49 per cent of Yepme's 200,000 customers so far have gone back to it a second time.

• The brand is targeting a turnover of $25 million in its first year of operations and plans to scale the revenues to over $500 million in the following 3–4 years

Operations (Cont….)

• Company is also providing a Hindi language option on its website.

• Around 70 per cent of Yepme's shipments are going to the smaller towns.

• Yepme.com attracts over 21,000 male shoppers daily (Business Today, oct 2011) and of that, 1,000 visitors place at least one order on the site.

Marketing

• In April 2012, Yepme awarded the advertising and creative duties of the brand Yepme.com, to Lowe Lintas & Partners

• Yepme plans to spend Rs 30-35 crore annually on media.

• Yepme plans to advertise on general entertainment channels, movie and music channels.

• Yepme.com started broadcasting their commercials in June 2012.

News and Activities

• In August 2011, Yepme.com became the first Indian online retailer to organize a fashion show. The show was organized at The Ashok Hotel in New Delhi on 13 August 2011, with India’s top male models including Dino Morea, Rajneesh Duggal, Rahul Dev and

Shawar Ali.

News And Activities (cont…)

• Yepme launched its women's wear collection in the beginning of June 2012 during its fashion show in New Delhi.

• In December 2012, Yepme.com was covered by Forbes, India magazine as one of the top five start-ups to watch out for.

• Starcount.com ranked yepme.com on No.14 among online retail brands globally.

Brand Ambassdors

• The Brand Ambassdors of Yepme are Shahrukh Khan, Dino Morea, Rajneesh Duggal, Rahul Dev, Shawar Ali & Kangna.

Website

Website (Cont...)

BUSINESS MODELS

• Through selling products: They sell different types of products through their website. They deals in men and women apparels and accessories.

PAY FOR THE ORDER

• They accept online payment through Net-banking and Credit card/Debit card including Visa, Mastercard, Maestro, & American Express.

• You can also pay through “Cash on Delivery” when products are being delivered to your shipping address or through a Cheque.

TRACK YOUR ORDER

• By providing the order id and mobile no. anyone can track their order details too.

REPLACEMENT AND REFUND POLICY

• YEPME strives to give a great customer experience each time you shop with them, if at all the customers are not 100% satisfied with their purchase, they can return their order for a full refund of paid price, as YEPME Provides 30 days return and replacement policy.

PROMO CODE

1. After adding product to your shopping cart, select “Promo Code”.

2. Enter the Promo Code and click Apply to know your discount percentage.

3. Click on Proceed to Checkout to complete the transaction.

4. The amounts of discount are subject to various terms and conditions.

SWOT ANALYSIS

STRENGHTS

1.Sale of private labels improves its margins

2. Its website comes in various languages like hindi, tamil, telegu etc to meet regional needs.

3. Through yepmeworld.com, it has begun the sale of yepme brand outside India.

4.Brand awareness by Indian film stars like Shah Rukh Khan, Farhan Akhtar, Esha Gupta alongwith TVCs, print and online promotion

5. Funding by investors like TCS Capital, JS Capital, Helion Venture Partners etc

6. Huge customer base and strong presence on Social media platforms

7. Sale of products in 1000 cities

WEAKNESSES

1. Intense competition means low market share growth.

2. Online payments still appear vulnerable to a large population hence inability to tap huge e-commerce market.

3. Poor Customer Service as they don’t provide the pickup of the returned goods at the door step.

OPPORTUNITIES

1. Collaboration with offline stores to sell “yepme” brand products.

2. Leveraging their strength to capture a major share of the tier 2 and 3 market

3. Expanding penetration in India as well as global promotion

4. They can bring innovations in selling their products and can capture new markets.

COMPETITORS

1. Jabong

2. Zovi

3. Myntra

4. Flipkart

5. Amazon

6. Ebay

7. Yebhi

SUPPLY CHAIN MANAGEMENT

• The entire organizational structure of YEPME is organized in four broad teams as depicted below.

• Product and Technology Team: The product and technology team is the core strength of the company. The team is responsible for the management of the website as well as the ERP system. It has developed a state of art system in-house using open source software. Website is a backbone of any online retail shop and YEPME’s website is also managed by this team only. The team manage the entire process right from listing of item to search engine optimization.

SUPPLY CHAIN MANAGEMENT (CONT….)

• Business Development Team: Business development team is responsible for all the activities related to sales including vendor management to pricing and discount strategy.

• Operations Team: Operations team deals with all the supply chain aspects of the company right from procurement and warehouse management till customer support. The team support the customers both online via telephone as well as offline via email.

SUPPLY CHAIN MANAGEMENT (Cont….)

• Customer Support team: YEPME has a strong focus on customer service with customer delight as the top most priority. And to fulfil it the company guarantees a 24/7 full customer support and to cater this facility it has a dedicated customer support team which offers both inbound and outbound support. There are two prime responsibilities of support team:

1. Website Guidance: The team basically provide guidance to new users of the website on how to navigate through it. It also handles order processing functions like order verification calls, payment related queries etc.

2. Resolution of Issues: This includes intimation to customer about issues such as any delay in delivery as well as resolution of complaints both pre-purchase and post purchase.

ORDER PROCESSING

• YEPME uses its own ERP systems to process orders and track the details of all the transactions that need to be carried out.

• A typical order at YEPME starts with the customer searching, selecting the required item and placing the order.

• This on an average takes around 8-10 clicks to get the order placed. The email Id is considered to be the unique identification of a customer and all the records are maintained with reference to this Id.

• The payment can be made by using debit card, credit card, Netbanking or COD (Cash on Delivery).

ORDER FULFILLMENT