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then…. OUTBOUND MARKETING
expensive…no tracking…notargeting….only for big companies….no
SMB players
RADIOTV
BILLBOARDSTELEMARKETING
TRADESHOW
S
now…. INBOUND MARKETING
websites
the internet revolution!
blogging
social media networking Google pay per click
ITS NOW A 2-WAY
CONVERSATION
MUCH LESS
expensive…trackable…
specific targeting….
better ROI…
SMBs can play!
&EAR
NATTRAC
T
USEFUL
INTERESTIN
G
INFORMATI
VE
• tips
• recommendations
• advice
• questions
• personal
experiences
• videos
• white papers
• statistics
• photos
• infographics
• quotes
f o u n d a t i o n f o r c o n t e n t
s e a r c h e n g i n e r e s u l t s
e x p e r t i n y o u r f i e l d
so
what the
heck is
social
media?
1. Create a great profile
2. Produce valuable content
3. Your content is shared by a user on Twitter, Facebook..
4. All of the user’s connections see the great content
5. They in turn share the great content
6. Create links
7. Google picks it up – more visibility
And so on and so on...
Just as your customers rely on the phone and
email, they rely on social media
It’s where you connect
To believe otherwise can limit and threaten
the growth of your business
stats are always fun right?
some stats.
what?
Really?
You thought it’s just
for teens?
Active Usage of Top Social Networks Significantly Increased Among Older Users in 2014
No…
What
about
smartphones
and
tablets?
the verdict
is out:
your
customers
are
definitely
using
it!
It’s is not a fad
It’s not a novelty
IT’S
ESSENTIAL!
It’s not going to disappear!
so
what can
social
media
do for my
business?
BE FOUND!
communicate with your customers!
build a communityMore leads!
new business partnershipsestablish yourself as an expert in your field
More sales!
free advertising….satisfied customers talk about
your company, this is the strongest word-of-mouth-marketing
increase exposure | website traffic | search engine rankings
So what
makes
social
media
different?
few years ago it was very difficult for a small business owner to compete with
big businesses and their marketing budgets for advertising and exposure. But
with the advent of social media, the tables have turned. Reaching and
engaging with a target audience on a smaller budget, has never been easier!
it’s leveled the playing field
just a few years ago small business owners could not compete with big corporate marketing budgets for advertising
reaching and engaging with a target audience on a smaller budget
has never been easier!
now…
It has changed the way businesses can and ARE engaging with
their audience and customers
It’s a game changerit’s a game changer
now…You can communicate on a personal one-on-one level
This is very powerful
and has never been available with traditional marketing
now…
It’s more and more difficult to get the attention of the user on
TV, Radio, Billboards, Print, Direct Mail, Email
traditional advertising is collapsing
think of it as a
Now what makes you a
good cocktail party guest?
cocktail
party
be interesting
be funny
be sincere
be human
be yourself!
Don’t talk about yourself
Don’t sell your product
It’s our job to provide
valuable, useful
content
GIVE VALUE.GIVE
VALUE.GIVE
VALUE.A n d t h e n a s k f o r b u s i n e s s
Marketing for big and small companies is
really the same.
In order to succeed, you have to:
1. Make a Strategy
2. Have Goals
3. Define a Budget
4. Make a Plan
5. Execute accordingly
So even though you are small company, you have to
think like a big one!
STRATEGYBudget
target audience
Goals
competition
Resource
s
PLANCalendar
keywords
Content creation
EXECUTEDedicate time
what is
the right
social media
platform
for my
business?
Statistics as of 4.25.2014
social media is not about being everywhere
be great and present where you are
180M daily active users USA
73% via mobile
Highest in USA 59%
95% log in daily
47% top influencer of buying decisions
70% marketers acquire new customers
45-54 fastest growing demographic
Huge user base
Track! Posts Comments, Shares
Audience Insights
Groups
Advertising Target Audience
• Insights: Access to Mounds
of Data
• Facebook Tabs and
Contests
• Offers
• Unlimited Fans
• Advertising
• Admin Roles
• Native Facebook Scheduling
Be conversational
Business
Page
• For people, not business
• Limited to 5,000 friends
• Not indexed by Google
• Profiles Look Unprofessional
• No insights
• No Native Facebook
Scheduling
Personal Profile
Insights
Organic Reach vs. Advertising
140 characters
different approach to FB
more frequent posting
suit content to Twitter
breaking news
customer service
• Lots of content• Very proactive • Quick updates• Share links• Respond• Fun facts • Answer questions• #Hashtags
invite professional
discussion
networking
networking
networking
everyone should have a Linkedin profile!
• Status updates
• Long-form posts
• Groups
Complete
your bio!
Use beautiful
high quality images
70M monthly users
60% users in US
80% are WOMEN
33% are 18-29 in US
23% use it once a day
use # hashtags
40M users in US
Over 90% under 35
68% are women
image boards
inspirational photos
HUGE SEO impact!
Use keywords
Google+
content
trumps any
other content
on any other
social media
network!!
CLiENTS
what’s
next
https://www.facebook.com/yoneat
what’s
next
https://www.facebook.com/playstationtheatre
what’s
next
what’s
next
Community growth
measuringsuccess
likes, +1s, favorites, repins, retweetsengagement, shares, comments
referral website traffic
increase website visitorsemail collection
salesreferrals
word of mouth
QUALITY over quantity
CASE STUDY
Facebook Advertising
Facebook Groups
Linkedin Groups
MINI PLAN
RESULT
S42 Registrations!
4 new business leads
It’s not a
magic potion
It’s takes
patience
It’s takes
consistency
It’s takes
time
RELAX!Social media
is
a
friendly
place
Social Media Workshop
Everything we’ve talked about
AND MORE…
Get a SOCIAL MEDIA PLAN
for 2015
bit.ly/SocialMediaWorkshopYWCA
