The Power of Content

Marketing-

Aashish Chopra(Head, Content Marketing)

Challenge

To execute a content strategy that catapults ixigo towards a larger reach at near zero

budgets and become a growth hack.

The video smashed all previous benchmarks crossing a million views within the first 10 hrs!

Current Stats:• 43 million views• 1.1 million shares• 150+ million news-feeds reach• added 175,000 new Facebook fans• skyrocketed app installs for ixigo

Video Highlights

Video Link

The video hit a million views within a week and was made on near zero budget.

• The video has been viewed 5+ million times

• It was picked up by NDTV and featured on their homepage, organically

• Resulted in a 300% increase in engagement on our Facebook page.

Video Highlights

Video Link

The video went crazy on Facebook and Whatsapp, being shared among groups.

• With multiple Facebook pages sharing it, the video has clocked 30 million aggregated views

• Featured on popular international blogs around the world.

• Call to action buttons resulted in 5% CTR

Video Highlights

Video Link

The video reached 25% of Facebook’s user base in India at the time. The first biggest viral for ixigo, all organic.

• Asia’s most shared branded Facebook post in 2014 (Campaign Asia)

• Nominated for Best Viral Campaign of the year - IAMAI Awards

• Won Best Viral Campaign - DMAI Awards

Video Highlights

Video Link

Video Numbers Sheet

40,000+ shares on Facebook

Reached20 million news-

feeds on Facebook, and

100,000+ shares

Featured by NDTV on homepage on Day 2 - Organic

Featured on Slideshare, top in

travel category

Visual Content Highlights - Organic

Link Link Link Link