PORTFOLIO2017

R O D G U T I E R R E Z

I am a result-driven digital

marketing director and

strategist.

I strongly believe digital

marketing should be part

of the core business in

every company. The goal

is to influence the same

KPI's measured in the rest

of the company.

Effie, Silver – Low Budget 2016.

Website of the month - IAB, 2012.

Best Social Network Brooks, 2012.

Gold - ACHAP 2012.

Bronze – Best Interactive Website, Wave

2013.

Best Social Media NIVEA Worldwide 2015.

AWARDS

EXPERIENCE

6 YEARS WORKING IN DIGITAL

MARKETING. 4 YEARS AS A

DIRECTOR

WORKED FOR AGENCIES,

START-UPS AND BIG

COMPANIES

LEADING DIGITAL MARKETING AND SOCIAL MEDIA

TEAMS SINCE 2012

BRANDS I'VE WORK WITH

HOW DO I WORK

I discover audience insights in order to create the best

digital strategies possible, this method includes a

strong social listening skill and the ability

to transform the way consumers think

with a tactical and close voice that seeks for branding,

lead acquisition and sales.

MY WORK

TICKETEK

Challenge:

Duplicate the number of fans

and followers in 6 months,

while increasing interaction

and traffic to the website.

Results:

30,2% Website traffic growth

58,4% Page views growth

358% Fans growth (40.495)

560% Followers growth

(9.893)

FOO FIGHTERS

Challenge:

Create a Twitter campaign to

generate awareness and

branding.

Results:

1.848.537 Reach

28.733.250 Impressions

35 Average tweets per user

3 Days Nº1 TT in Chile

5 Hours Worldwide TT

ONE DIRECTION

Challenge:

Launch T4F Facebook page

in Perú with a minimum

budget and exceed 20,000

fans (One direction audience)

in less than a week.

Results:

1.093 Shares

3.445 Comments

9.508 Likes

73.512 New Fans in 4 days

USD 97.000 Earned media

NIVEA

Challenge:

Generate awareness and

branding using real insights

from the target audience.

Results:

15.000.000 impressions

58.000 clicks

23.000 New Facebook fans

Over 40.000 contestants.

14.5% Community growth

NIVEA MEN

Challenge:

Branding campaign reinforcing

the link between soccer and

NIVEA Stress Protect

(Advergame).

Results:

Over 800 hours of game played

12.000 Players

5 Participations per player

4:00 Average time on app

12.5% Fans growth

NAZA

Challenge:

Theater movie release with

only online presence and $0

budget.

Results:

22.000 Followers on Twitter

18.000 Facebook fans

608.788 Minutes played on

Youtube

+250.000 Views on Youtube

Became the 4th most viewed

Chilean movie in 2014

COCHA

Challenge:

Fans growth and lead

generation.

Results:

+23.000 New Facebook fans

+17.000 New data base profiles

1.278 Contestants

15.820 People voted

5.000.000 Impressions

SINERGIA

Challenge:

Generate an online housing

lead acquisition and sales

strategy in order to increase

ROI.

Results:

52% of buyers from digital

5.2% Became a sale

USD$252 Cost per sold house

USD$135.000 ROI per house

THANK YOUfor your time!