Presented by: Connor Caragol, Claire Hoodmaker,

Elizabeth Navarro, and Iris Wen

POLIS

Mission Statement

Continuity of Sustainable Community

POLIS seeks to provide clean, safe, and affordable housing options for the

growing lower and middle classes of Mumbai, India. Using prefabricated

methods and sustainable technologies, POLIS will use ‘stackable’ structures

to combat the growth of slums. Through innovative partnerships and

community-led design session, POLIS will work to change the way homes

are designed and built. We believe well-designed homes should be affordable

and available to all.

● Make Unaffordable, Affordable

● Quality Homes that Enhance the community

● Simple, Timely Construction

● Foster Microeconomic Growth

Values

● Provide affordable housing options for the lower and middle classes of Mumbai citizens decreasing the growth rate of slums

● Increase market share and profit

● Localize production and

employment to generate

economic growth

● Increase the number of partner

NGO’s to fund the expansion of

the charitable segment in new

regions.

Goals

TOWS Analysis

Threats Opportunities

- Environmental conditions- Property maintenance- Lack of NGO/ charitable contributions- Cooperation with local government- Labor/ land/ cost regulation- Rent Control Act, Etc.

- Expansion to other urban area (Bangalore, Dhaka, Karachi, Bangkok, Vietnam)- Streamline production and assembly- Growing demand for sustainability

Weaknesses Strengths

- Lack of established reputation- Financial capital- Foreign company in a domestic market

- Innovative design- Efficient building process- Affordable option- Use of sustainable materials

Product● The ‘stackable’ homes will be placed within a

lattice-like structure, allowing for modules to be placed on top of and beside one another.

● The tower has a minimal projection area on the ground, making it ideal for dense urban area.

● Each unit is prefabricated and manufactured in our factory

● Units can be transported and built in hours● Sustainable features can include recycled

building materials used for construction, solar panels, and living walls

● Our product will be completely new to all of India

Promotion

● Selling lifestyle and opportunity● Local print advertising● Local buyers are savvy, but we

do want advertising in non-English media outlets

● 80% of Mumbaikars take public transportation every day, so we will have a big advertising presence on the metro

Place

● After building is assembled, management firm will take control over building and begin enacting finals sales with buyers

● In the charitable segment, local partner NGO’s will predetermine who is eligible for low income housing and distribute to consumers from there

- Real estate contributes to about 6.3% to India’s GDP

- One bedroom

Cost to produce= $24,500

Selling price= $35,000

- Two bedroom

Cost to produce= $35,000

Selling Price= $46,500

Price

Financial Objective

Units Total Profit Market Share

Year 1 150 1,575,000 5%

Year 2 200 2,100,000 10%

Year 3 250 2,656,000 15%

Year 4 300 3,150,000 20%

Year 5 300 3,150,000 25%

Year 10 500 5,250,000 35%

Thank you!