Pixhug for Sponsors

Sponsor donates the money

to the charity when the

campaign has been completed

The sponsor and campaign are

promoted with every photo

Every like they receive for that

photo becomes $0.10 for the

supported campaign

Charities create campaigns

to promote their cause and

raise money. Their sponsors

pledge a donation amount

Users choose campaigns they

love and post photos to

support them

Pixhug is a social change platform that unites people with causes and the companies that support them. On Pixhug charities create campaigns, people share photos and companies donate money – together they change the world.

Bringing social value to social media

They say a picture is worth a thousand words… But what if it could be worth much more? What if photographs had the power to change the world? With Pixhug, they do.

Now our photos are bringing clean drinking water to villages for the first time, providing aid and shelter to refugees, working to cure disease, or helping your local community center keep the lights on. We’re not just raising awareness; we’re raising money and becoming someone’s hero. So while it used to be true that a picture is worth a thousand words, at Pixhug we believe there’s no limit to how much a picture can be worth.

Why Pixhug

Pixhug was created to elevate awareness of charitable causes, support philanthropy, and make giving easier and more transparent than ever before. By giving much greater visibility to the brands on a social mission, Pixhug harnesses the power of social media and photo sharing, and brings charities and sponsors together through a unique and fun experience.

For companies looking to build their brand equity, there is no need to crowd the digital marketing space with invasive ads. Through Pixhug, brands empower their audience by supporting what they care about, and are highlighted through user generated content embedded with a positive message.

Copyright © 2016 Pixhug

Pixhug post Users post photos in support of campaigns. Sponsor’s name and logo are promoted with every post.

Pixhug App What the content looks like on our App.


Pixhug post on Facebook Every photo posted on Pixhug is shared to Facebook. Here’s what the post looks like:


Successful campaign When the campaign has reached the required number of likes, the sponsor donates the pledged amount to their charity.

*based on a $100,000 donation

$1.1 spent ($1 donated + $0.1 Pixhug fee) = 10 users engaged

1,000,000 social engagements (‘Likes’ on Pixhug and Facebook)

Mass awareness (reaching users across several social media platforms)

Your brand logo appears on the campaign and every single user-generated post

Positive sentiment increase about your brand

Maximized ROI

Public awareness of your brand and CSR efforts

Growth in online social community

Detailed KPI dashboard to see the reach of your donation in real time!

Pixhug is always free for charities - they receive 100% of the sponsor’s donation, directly transferred by the sponsor to the charity. That way we ensure that tax receipts are directly issued to the donor.

We do not monetize on post impressions, and choose to measure only tangible reactions - Pixhug charges sponsors 1 cent per user engagement. Because a $1 donation reaches 10 people, as every like is paired with a 10 cent donation, your cost to reach them is a $1 donation plus a 10 cent en-gagement fee. Every like is a real person reacting to your brand’s humanitarian mission, and every like represents a tangible value and brings real change to the communities in need.

Here is what a $100,000 donation looks like on Pixhug:

$100,000 tax receipt from the charity

$10,000 engagement fee

1,000,000 people are informed of your donation and have engaged with your campaign

1 million people learned about your donation and reacted to the post

for 1 cent per person!


Get the overview of your entire account or select a specific campaign to view its statistics.

You will see the following information:

Your account: number of campaigns you’re sponsoring, number of users supporting your campaigns with photos, number of photos posted in support of your campaigns, number of profile and campaign views, total money donated, number of likes, average likes per photo, average number of campaigns a user supports.

Likes over time: a chart showing the total number of likes/dollars donated per day over a period of a month.

User demographics: Gender of users who engaged with your campaigns and where the likes are coming from. The following data will be added soon: Users’ age, language and location.

See the list of all your Pixhug campaigns in one place and check their progress and status.

“In review” - you have approved your campaign and Pixhug is in the process of reviewing it.

“Active” - your campaign has been approved and published. You are able to view statistics for each campaign separately or go to your “Dashboard” to see an overview of all engagements.

Change and update your public and private profile information.

Change your password or email address of the person managing the Pixhug account at your organization.


Go to Pixhug and sign up for an account by

clicking “Sign up” in the top right corner.

Fill out the form so that we can get to know you

and create your profile page.

The “Public information” will be your public Pixhug

profile

The “Private information” will only be seen by the

Pixhug staff and used to manage our partnership.

This information is also used to make sure your

account is legitimate.

You don’t have to fill out all the information at once,

you can simply click “Save changes” on the right, and

come back to it any time.

When you’ve completed the form the progress bar

on the right will turn blue, click “Save Changes” and

you’ll be all set!


https://www.pixhug.com

Charities create campaigns and submit them for approval.

Every time a charity submits a campaign and assigns you

as their sponsor, you will receive an email prompting you

to approve the campaign.

Once you’ve approved the campaign, all you have to do is

wait for Pixhug to do the same.

You will be notified when your campaign has been approved by Pixhug and is ready to be published.

You’re all set up and ready to start

raising awareness !

1. Charity assigns a sponsor and submits a campaign for approval.

2. Pixhug sends contracts to the charity and sponsor to sign.

3. Sponsor receives a notification email, reviews the campaign and clicks “Approve.”

4. Pixhug reviews and approves the campaign.

5. Campaigns goes live!


Marketing

Pixhug for Sponsors