Upload
joel-klettke
View
176
Download
1
Embed Size (px)
Citation preview
Content isn’t enough. Customers want proof.
Your competitors can copy your content,but they can’t steal your results.
Customer success stories sell.• 62.6% of US agency executives cited case studies as the most
effective content for lead generation.(RSW/US)
• 77% of B2B buyers in the evaluation stage cited testimonials and case studies as the most influential content they consumed. (Hawkeye)
• In 2016, 65% of B2B marketers ranked case studies among their top 3 most effective content types.(CMI B2B Report)
Social Proof + Storytelling =
PersuasionWhich means you get hired, and your competitors don’t.
Why doesn’t everyonedo case studies?
No timeNo buy-inNo strategyNo resources
They’re awkward, hard, and take forever.
When they DO get done, most have...
No customer quotesNo metricsNo storylineNo consistency
So they don’t convert.
Case Study Buddy makes the process fast and effortless
while capturing a story worth sharing.
How fast and effortless?
One brief. One 30-minute interview. One round of revisions each.One month or less.
Testimonials
Web Format/Teaser
Full Story / Lead Magnet
One study can be used for…• Sales enablement• Onsite social proof• Email campaigns• Staff training• Blog posts• Landing page support
• Proposals• Pitch decks• Speaking presentations• Event collateral• Lead magnets• Cold outreach
A few happy customers…
Growing SaaS Companies
Leading Agencies
Tell better stories, close better deals.
Build a library of customer success stories without having to write them yourself.
>> [email protected] <<