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Pitch Deck v1.0

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Page 1: Pitch Deck v1.0
Page 2: Pitch Deck v1.0

Content isn’t enough. Customers want proof.

Page 3: Pitch Deck v1.0

Your competitors can copy your content,but they can’t steal your results.

Page 4: Pitch Deck v1.0

Customer success stories sell.• 62.6% of US agency executives cited case studies as the most

effective content for lead generation.(RSW/US)

• 77% of B2B buyers in the evaluation stage cited testimonials and case studies as the most influential content they consumed. (Hawkeye)

• In 2016, 65% of B2B marketers ranked case studies among their top 3 most effective content types.(CMI B2B Report)

Page 5: Pitch Deck v1.0

Social Proof + Storytelling =

PersuasionWhich means you get hired, and your competitors don’t.

Page 6: Pitch Deck v1.0

Why doesn’t everyonedo case studies?

No timeNo buy-inNo strategyNo resources

They’re awkward, hard, and take forever.

Page 7: Pitch Deck v1.0

When they DO get done, most have...

No customer quotesNo metricsNo storylineNo consistency

So they don’t convert.

Page 8: Pitch Deck v1.0

Case Study Buddy makes the process fast and effortless

while capturing a story worth sharing.

Page 9: Pitch Deck v1.0

How fast and effortless?

One brief. One 30-minute interview. One round of revisions each.One month or less.

Page 10: Pitch Deck v1.0

Testimonials

Page 11: Pitch Deck v1.0

Web Format/Teaser

Page 12: Pitch Deck v1.0

Full Story / Lead Magnet

Page 13: Pitch Deck v1.0

One study can be used for…• Sales enablement• Onsite social proof• Email campaigns• Staff training• Blog posts• Landing page support

• Proposals• Pitch decks• Speaking presentations• Event collateral• Lead magnets• Cold outreach

Page 14: Pitch Deck v1.0

A few happy customers…

Growing SaaS Companies

Leading Agencies

Page 15: Pitch Deck v1.0

Tell better stories, close better deals.

Build a library of customer success stories without having to write them yourself.

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